Companies supported in Africa
Locations in Africa's key markets
Countries in which we have executed projects
Founded in...
Who we are
We are Africa’s leading Pan-African Market advisory firm, supporting our clients from the conception of their expansion plan, to achieving their market entry and beyond.
We operate at the nexus of industry and government and believe in business opportunities, not in theory. Our key to success is rooted in our strong belief in local solutions for local challenges.
Our work is executed on the ground from our four key locations and benefits from our extensive networks and knowledge.
We have worked across various industries and are confident that almost every industry or product has great potential in Africa.
Let's talk about your business opportunity on the continent!
Our services
Market entry & growth strategy
1. Sizing market opportunity
2. Operational market assessment
3. Strategy development
Market advisory
1. Performance analysis
2. Industry benchmarking
3. Feasibility studies
Market & sector research
1. Local data sourcing
2. Sector expert interviews
3. Sector mapping
Business delegations
1. Sector reports
2. Programme handling
3. B2B Matchmaking
Business development & Sales Support
1. Establishing sales channels
2. In-market representation
3. Route-to-market
Concierge services
1. Identification of local partners
2. Business trip support
3. Company establishment
We work with clients across all industries.
Get in touch today!
Selected industries we have worked in
over the years
Fast Moving Consumer Goods
Oil & Gas
Agriculture
Construction
Manufacturing
Food & Beverages
Packaging
Automotive
Why us?
1
Market knowledge
Our local expertise in Africa’s key markets ensures we successfully consult and advise our clients
2
Experience
Our team of dedicated, professional consultants have over 10 years’ experience consulting on projects in Africa
3
Tailored solutions
Our customised approach to each consulting project enables us to deliver tailored solutions meeting client’s needs
4
Intercultural understanding
Our diverse team aptly bridges the gap between international standards and local business practices
More About Our Work
AMENA AFRICA Key Market Insights!
If you are certain you want to expand your business...
Our approach to your successful
market entry
Step by step - one market at a time
One of our consultants will discuss your project plans with you
Assessing your needs and collaboratively develop your project scope
Formulating a competitive offer based on the project scope
Affirming understanding of client’s mandate in preparation for project execution
Pursuing client’s mandate based on the project scope
Consistently updating client on project progress
What our clients say
about us
AMENA Africa supported us in assessing our current Nigeria setup and was tasked with developing a coherent market strategy for the future of our Nigeria operations. The work of AMENA enabled us to look at our current operations from a different perspective and helped us defining our future market strategy. Since the engagement of AMENA we have approved our Business Model for entering the Nigerian market.
As the trade promotion organisation of the Austrian Federal Economic Chamber the smooth organisation and successful execution of trade missions is a significant part of the work we do. We partnered with AMENA Africa who developed a market report on Kenya’s building construction and infrastructure industries and presented this to our visiting delegates. The market report was well received by all delegates and provided the base for robust and invigorating discussions among all who participated.
AMENA Africa was the local implementation partner assisting us in organizing our first ever virtual business delegation trip to Nigeria. This virtual mission brought together participants from Nigeria and the German state of Baden-Württemberg. Over the period of the delegation the team at AMENA facilitated and moderated a series of events including roundtable discussions, virtual company visits and B2B meetings. Their local, on-the-ground team were able to deliver on-time despite complications brought about by civil unrest in Lagos.
Finding a trustworthy distributor in West Africa was one of our key challenges. Together with AMENA Africa we managed to identify key distributors to help us enter the Ghanaian market. The cooperation with AMENA has been consistently been of very high standard.
We got in touch with the team at AMENA Africa to provide us a route to market strategy for an expansion planned in Kenya. Thanks to AMENA, we received an in-depth market analysis which allowed us to take the decision to expand in Kenya, where AMENA also serves as our in-market representative.
AMENA Africa supported us in conducting a comprehensive market study for the Food and Beverage Sector in East and Western Africa. The study gave us key insights into the market potential, paving way for successful sales conversations in these markets.
With the support of AMENA Africa we managed to strengthen our company’s operations in Nigeria. The cooperation has been professional, effective and very focus oriented throughout. We are looking forward to working on more projects with the AMENA Africa team across the continent.
As part of our preparations for an Austrian Business Delegation for the Building and Constructions sector we got in touch with AMENA Africa and requested them to draft a report about the building and construction market in Kenya. Although Mr. Holger Vogt and the rest of his professional team had a very short period of time, they produced excellent work. All the deadlines were perfectly met and the results of their work were presented to the Austrian delegation by the AMENA team. Based on our experience with AMENA Africa, I can recommend them as highly professional and reliable partners, who are easy to work with.