Accelerating Africa's potential
Locations in Africa's key markets
Languages spoken amongst our team members
Founded in...
Who we are
We are Africa's leading pan-African market advisory firm, supporting our clients from the conception of their expansion plan, to achieving their market entry and beyond.
We operate at the nexus of industry and government and believe in business opportunities, not in theory. Our key to success is rooted in our strong belief in local solutions for local challenges.
Our work is executed on the ground from our four key locations and benefits from our extensive networks and knowledge.
We have worked across various industries and are confident that almost every industry or product has great potential in Africa.
Let's talk about your business opportunity on the continent!
Get in touch
Our services
Market entry & growth strategy
Market advisory
Market & sector research
Business delegations
Sector reports
Business development & Sales Support
Concierge services
Learn more
Selected industries we have worked in over the years
We work with clients across all industries. Get in touch today!
Why us?
Market knowledge
ensures we successfully consult and advise our clients
Experience
Tailored solutions
Intercultural understanding
Our team
Holger Vogt
Joyce Apoera, MBA
Catherine Kittony
Education
Universidad Carlos III de Madrid, Spain:
Doctor of Philosophy (P.hD) Strategic Management
London South Bank University, UK:
Master of Science International Marketing
What you don't know about me
My area of focus
Education
University of Warwick, UK:
Master of Arts in International Political Economy
University of East Anglia, UK:
Bachelor of Arts in International Development
What you don't know about me
My 'Africa Journey' began in South Africa back in 2005. Little did I know that my first year working and living on the African continent would change my life for good. As a young man, driven by idealism and the desire to 'make a difference', I quickly realised that real change does not come from outside, it comes from within. Keeping that in mind I spent more and more time on the continent and started my first ventures. Some succeeded and paid for my tuition fees, some failed and taught me life lessons. The most important lesson I learnt during that time though is that networks, information and a clear vision are key to success. Which got me into consulting...
Ever since, I founded AMENA Africa with the clear vision to become Africa's leading market advisory firm by accelerating Africa's potential!
My area of focus
Education
SOAS University of London, UK:
Master of Science in Politics of Conflict, Rights, and Justice
The University of Edinburgh, UK:
Bachelor's Degree in Law (Hons.)
My role
My area of focus
Who we are
Key market insights
South Africa
more details
Our approach to your successful market entry
Step by step - one market at a time
Affirming understanding of client’s mandate in preparation for project execution
If you are certain you want to expand your business...
Contact us
What our clients say about us
Marco Romahn, Managing Director
Michael Kremmel, Commercial Director
Gianbattista Parlanti, Chief Sales & Marketing Officer
Greg Cohen, Chief Operations Officer
Anja Kümmel, Regional Manager Africa
Peter Maretzki, Director Business Development
Edith Predorf, Commercial Counsellor of Austria in Nairobi
“As part of our preparations for an Austrian Business Delegation from the Building and Construction sector we got in touch with AMENA Africa and requested them to develop a report about the sector in Kenya. Although Mr. Holger Vogt and his professional team had to deliver in a very short timeframe, they did an excellent job. All deadlines were perfectly met and the results of the their work were presented to the Austrian delegation by the AMENA Africa team.
Based on our experience with AMENA Africa, I can recommend them as highly professional and reliable partners, who are easy to work with.''
