Conduct a market potential analysis for the client and successively represent them in market
We were mandated to structure, prepare and carry out the client’s market entry. The inital objective was to evaluate the market potential before market entry strategies could be developed. Provided the market potential is positive the aim of the client was to physically enter the market and build up a local presence.
The client received in-depth market intelligence which demonstrated the client’s sales potential based on the extensive empirical data collected. We provided access to key contacts in government and private sector and developed a growth strategy for the region. The client was advised on market entry scenarios and supported in making the actual entry. At this current moment we are the authorized sales representation in East Africa.