Case Studies

Machinery manufacturer
 Market advisory

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Automation supplier
 Market & sector research

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Construction technology provider
East Africa
 In-market representation

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Public institution
Across Africa
 Business delegation

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Client references

Over the years we have worked across industries and countries. No project is too small or too big for our team as we enjoy providing tailor made solutions to our clients challenges.

We pride ourselves in having a vast variety of clients from across the globe who all face similar questions when doing business in African markets. We are humbled to share some of their experiences with you below.

Gianbattista Parlanti 
Chief Sales & Marketing Officer

AMENA Africa supported us in assessing our current Nigeria setup and was tasked with developing a coherent market strategy for the future of our Nigeria operations. The work of AMENA enabled us to look at our current operations from a different perspective and helped us defining our future market strategy. Since the engagement of AMENA we have approved our Business Model for entering the Nigerian market.

Marco Romahn
Managing Director
We got in touch with the team at AMENA Africa to provide us a route to market strategy for an expansion planned in Kenya. Thanks to AMENA, we received an in-depth market analysis which allowed us to take the decision to expand in Kenya, where AMENA also serves as our in-market representative.
Alexander Sandner
Consultant at Global Business Services
AMENA Africa supported us in conducting a comprehensive market study for the Food and Beverage Sector in East and Western Africa. The study gave us key insights into the market potential, paving way for successful sales conversations in these markets.
Peter Maretzki
Director Business Development

Finding a trustworthy distributor in West Africa was one of our key challenges. Together with AMENA Africa we managed to identify key distributors to help us enter the Ghanaian market. The cooperation with AMENA has been consistently been of very high standard.

Edith Predorf
Commercial Counsellor of Austria
As the trade promotion organisation of the Austrian Federal Economic Chamber the smooth organisation and successful execution of trade missions is a significant part of the work we do. We partnered with AMENA Africa who developed a market report on Kenya’s building construction and infrastructure industries and presented this to our visiting delegates. The market report was well received by all delegates and provided the base for robust and invigorating discussions among all who participated.
Anja Kümmel
Regional Manager Africa

AMENA Africa was the local implementation partner assisting us in organizing our first ever virtual business delegation trip to Nigeria. This virtual mission brought together participants from Nigeria and the German state of Baden-Württemberg. Over the period of the delegation the team at AMENA facilitated and moderated a series of events including roundtable discussions, virtual company visits and B2B meetings. Their local, on-the-ground team were able to deliver on-time despite complications brought about by civil unrest in Lagos.

Why they trust us?

Market knowledge
Our local expertise in Africa’s key markets ensures we successfully consult and advise our clients

Our team of dedicated, professional consultants have over 10 years' experience consulting on projects in Africa

Tailored solutions

Our customised approach to each consulting project enables us to deliver tailored solutions meeting client’s needs

Intercultural understanding 

Our diverse team aptly bridges the gap between international standards and local business practices

Selected industries we have worked in over the years

Fast Moving Consumer Goods
Oil & Gas
Food & Beverages
We work with clients across all industries. Get in touch today!