AMENA AFRICA

Africa’s leading exhibition and conference for packaging, printing, food-processing and plastic industry members’

Service: Knowledge partner 

Location: Ghana, Lagos (West Africa) and Kenya (East Africa)

Mandate

Providing key market insights into the packaging industry in the respective regional markets of interest for participants and exhibitors

About Client

The client has built its reputation as the unmissable industry event of the year for packaging, plastics, print and processing professionals. Welcoming more than 5,500 visitors, 150 brands exhibiting and with industry-leading educational conferences to stimulate inspiration and knowledge-sharing. Their event is the largest dedicated industry exhibition and conference.

Client's industry

Packaging 

Project duration

1 years

Objectives

As the knowledge partner for Africa’s leading packaging industry exhibition, we aimed to elevate the event’s thought leadership and attendee experience. We leveraged our market expertise to curate insightful content that addressed key industry trends, challenges, and opportunities across the continent. This involved identifying prominent speakers, crafting engaging conference sessions, and providing data-driven insights on the African packaging landscape. By offering this valuable knowledge platform, we sought to empower attendees – manufacturers, distributors, and technology providers – to make informed business decisions, foster collaboration, and drive innovation within the African packaging sector

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Our approach

We orchestrated a knowledge-driven experience for attendees. Leveraging our market expertise, we identified key industry trends, challenges, and opportunities across Africa. This expertise fueled the curation of data-driven insights on the African packaging landscape, which were disseminated throughout the exhibition.

Results

We facilitated the dissemination of key industry insights, empowering attendees – manufacturers, distributors, and technology providers – with the knowledge needed to navigate the evolving African packaging landscape. This data-driven approach fueled informed decision-making and fostered collaboration amongst key stakeholders. Furthermore, we organized a dedicated event that brought together these key stakeholders. This event served as a platform for facilitated discussions, industry updates, and networking opportunities.