Successfully completed projects in Africa

Locations in Africa's key markets

Languages spoken amongst our team members

Founded in...

Who we are

We are Africa's leading Pan-African Market advisory firm, supporting our clients from the conception of their expansion plan, to achieving their market entry and beyond. 

We operate at the nexus of industry and government and believe in business opportunities, not in theory. Our key to success is rooted in our strong belief in local solutions for local challenges.

Our work is executed on the ground from our four key locations and benefits from our extensive networks and knowledge.

We have worked across various industries and are confident that almost every industry or product has great potential in Africa.

Let's talk about your business opportunity on the continent!

Get in touch

Africa marked on map
City centre in Africa

Our services

Market entry & growth strategy

Sizing market opportunity
Operational market assessment
Strategy development

Market advisory

Performance analysis
Industry benchmarking
Feasibility studies

Market & sector research

Local data sourcing
Sector expert interviews
Sector mapping

Business delegations

Sector reports

Programme handling
B2B Matchmaking

Business development & Sales Support

Establishing sales channels
In-market representation

Concierge services

Identification  of local partners
Busines trip support
Company establishment

Learn more

Selected industries we have worked in over the years

 Fast Moving Consumer Goods
Oil & Gas
Food & Beverages

​​​​​We work with clients across all industries. Get in touch today!

Why us?



Market knowledge

Our local expertise in Africa's key markets

ensures we successfully consult and advise our clients



Our team of dedicated, professional consultants have over 10 years' experience consulting on projects in Africa

Tailored solutions

Our customised approach to each consulting project enables us to deliver tailored solutions meeting client's needs

Intercultural understanding

Our diverse team aptly bridges the gap between international standards and local business practices

Prof. Dr. Eyden Samunderu

Managing Partner

Dortmund, Germany

Harare, Zimbabwe

request call


Universidad Carlos III de Madrid, Spain:

Doctor of Philosophy (P.hD) Strategic Management 

London South Bank University, UK:

Master of Science International Marketing

What you don't know about me

As a passionate aviation professional, I bring a wealth of industry expertise and experience spanning over 20 years as a Management Consultant with leading firms like Merill Lynch and Oliver Wyman. Having been involved in major international projects involving airline restructuring, airport infrastructure financing (PPP), strategy development and commercial operations, I believe that I can deliver bespoke solutions to the African aviation sector.

My area of focus

Aviation, Infrastructure, Logistics and strategy development

Holger Vogt

Managing Director
Nairobi, Kenya

request call


University of Warwick, UK: 

Master of Arts in International Political Economy

University of East Anglia, UK: 

Bachelor of Arts in International Development

What you don't know about me

My 'Africa Journey' began in South Africa back in 2005. Little did I know that my first year working and living on the African continent would change my life for good. As a young man, driven by idealism and the desire to 'make a difference', I quickly realised that real change does not come from outside, it comes from within. Keeping that in mind I spent more and more time on the continent and started my first ventures. Some succeeded and paid for my tuition fees, some failed and taught me life lessons. The most important lesson I learnt during that time though is that networks, information and a clear vision are key to success. Which got me into consulting...

Ever since, I founded AMENA Africa with the clear vision to become Africa's leading market advisory firm by accelerating Africa's potential!

My area of focus

Building a great team that delivers cutting edge results
Catherine Kittony

Catherine Kittony

Associate Consultant
Nairobi, Kenya

request call


SOAS University of London, UK: 

Master of Science in Politics of Conflict, Rights, and Justice

The University of Edinburgh, UK: 

Bachelor's Degree in Law (Hons.)

My role

I manage client projects and ensure our deliverables are met in line with each client's needs, from deal origination to delivery. I direct the company's digital marketing efforts to enhance our visibility across the globe. My role also involves active business development efforts and general oversight of our company's operations in West Africa.

My area of focus

Market Entry, Capital Investments, Business Development, Digital Marketing and B2B Concierge Services

Who we are

Key market insights

Our approach to your successful market entry

Step by step - one market at a time

businessman presenting results on graphs
Initial contact
One of our consultants will discuss your project plans with you 
Scoping project
Assessing your needs and collaboratively develop your project scope
Tailored offer
Formulating a competitive offer based on the project scope
Project kick-off

Affirming understanding of client’s mandate in preparation for project execution

Project execution
Pursuing client’s mandate based on the project scope
Project review
Consistently updating client on project progress

If you are certain you want to expand your business...

Contact us

What our clients say about us