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    welcome to AMENA AFRICA

    Your leading Pan-African Market advisory firm

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    Accelerating Africa's potential


Companies supported in Africa


Locations in Africa's key markets


Countries in which we have executed projects


Founded in...

Who we are

We are Africa’s leading Pan-African Market advisory firm, supporting our clients from the conception of their expansion plan, to achieving their market entry and beyond. 

We operate at the nexus of industry and government and believe in business opportunities, not in theory. Our key to success is rooted in our strong belief in local solutions for local challenges.

Our work is executed on the ground from our four key locations and benefits from our extensive networks and knowledge.

We have worked across various industries and are confident that almost every industry or product has great potential in Africa.

Let's talk about your business opportunity on the continent!

Our services

Market entry strategy

1. Sizing market opportunity
2. Operational market assessment
3. Strategy development

Market advisory

1. Performance analysis
2. Industry benchmarking
3. Feasibility studies

Market & sector search

1. Local data sourcing
2. Sector expert interviews
3. Sector mapping

Business delegations

1. Sector reports
2. Programme handling
3. B2B Matchmaking

Business development & Sales Support

1. Establishing sales channels
2. In-market representation
3. Route-to-market

Concierge services

1. Identification of local partners
2. Business trip support
3. Company establishment

We work with clients across all industries.
Get in touch today!

Selected industries we have worked in
over the years

Fast Moving Consumer Goods

Oil & Gas




Food & Beverages


Why us?


Market knowledge

Our local expertise in Africa’s key markets ensures we successfully consult and advise our clients



Our team of dedicated, professional consultants have over 10 years’ experience consulting on projects in Africa


Tailored solutions

Our customised approach to each consulting project enables us to deliver tailored solutions meeting client’s needs


Intercultural understanding

Our diverse team aptly bridges the gap between international standards and local business practices

More About Our Work

AMENA AFRICA Key Market Insights!

If you are certain you want to expand your business...

Our approach to your successful
market entry

Step by step - one market at a time

One of our consultants will discuss your project plans with you

Assessing your needs and collaboratively develop your project scope

Formulating a competitive offer based on the project scope

Affirming understanding of client’s mandate in preparation for project execution

Pursuing client’s mandate based on the project scope

Consistently updating client on project progress

What our clients say
about us


AMENA Africa supported us in assessing our current Nigeria setup and was tasked with developing a coherent market strategy for the future of our Nigeria operations. The work of AMENA enabled us to look at our current operations from a different perspective and helped us defining our future market strategy. Since the engagement of AMENA we have approved our Business Model for entering the Nigerian market.


Gianbattista Parlanti
Chief Sales & Marketing Officer


As the trade promotion organisation of the Austrian Federal Economic Chamber the smooth organisation and successful execution of trade missions is a significant part of the work we do. We partnered with AMENA Africa who developed a market report on Kenya’s building construction and infrastructure industries and presented this to our visiting delegates. The market report was well received by all delegates and provided the base for robust and invigorating discussions among all who participated.



Edith Predorf
Commercial Counsellor of Austria in Nairobi


AMENA Africa was the local implementation partner assisting us in organizing our first ever virtual business delegation trip to Nigeria. This virtual mission brought together participants from Nigeria and the German state of Baden-Württemberg. Over the period of the delegation the team at AMENA facilitated and moderated a series of events including roundtable discussions, virtual company visits and B2B meetings. Their local, on-the-ground team were able to deliver on-time despite complications brought about by civil unrest in Lagos.



Anja Kümmel
Regional Manager Africa


Finding a trustworthy distributor in West Africa was one of our key challenges. Together with AMENA Africa we managed to identify key distributors to help us enter the Ghanaian market. The cooperation with AMENA has been consistently been of very high standard.



Peter Maretzki
Director Business Development


We got in touch with the team at AMENA Africa to provide us a route to market strategy for an expansion planned in Kenya. Thanks to AMENA, we received an in-depth market analysis which allowed us to take the decision to expand in Kenya, where AMENA also serves as our in-market representative.



Marco Romahn
Managing Director


AMENA Africa supported us in conducting a comprehensive market study for the Food and Beverage Sector in East and Western Africa. The study gave us key insights into the market potential, paving way for successful sales conversations in these markets.



Alexander Sandner
Head of Global Business Services


With the support of AMENA Africa we managed to strengthen our company’s operations in Nigeria. The cooperation has been professional, effective and very focus oriented throughout. We are looking forward to working on more projects with the AMENA Africa team across the continent.



Greg Cohen
Chief Operations Officer​​​​


As part of our preparations for an Austrian Business Delegation for the Building and Constructions sector we got in touch with AMENA Africa and requested them to draft a report about the building and construction market in Kenya. Although Mr. Holger Vogt and the rest of his professional team had a very short period of time, they produced excellent work. All the deadlines were perfectly met and the results of their work were presented to the Austrian delegation by the AMENA team. Based on our experience with AMENA Africa, I can recommend them as highly professional and reliable partners, who are easy to work with.


Edith Predorf
Commercial Counsellor of Austria in Nairobi

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