Locations in Africa's key markets
Founded in...
Who we are
We are Africa's leading Pan-African Market advisory firm, supporting our clients from the conception of their expansion plan, to achieving their market entry and beyond.
We operate at the nexus of industry and government and believe in business opportunities, not in theory. Our key to success is rooted in our strong belief in local solutions for local challenges.
Our work is executed on the ground from our four key locations and benefits from our extensive networks and knowledge.
We have worked across various industries and are confident that almost every industry or product has great potential in Africa.
Let's talk about your business opportunity on the continent!
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Our services
Market entry & growth strategy
Market advisory
Market & sector research
Business delegations
Sector reports
Business development & Sales Support
Concierge services
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Selected industries we have worked in over the years
We work with clients across all industries. Get in touch today!
Market knowledge
ensures we successfully consult and advise our clients
Experience
Tailored solutions
Intercultural understanding
Education
Universidad Carlos III de Madrid, Spain:
Doctor of Philosophy (P.hD) Strategic Management
London South Bank University, UK:
Master of Science International Marketing
What you don't know about me
My area of focus
Education
University of Warwick, UK:
Master of Arts in International Political Economy
University of East Anglia, UK:
Bachelor of Arts in International Development
What you don't know about me
My 'Africa Journey' began in South Africa back in 2005. Little did I know that my first year working and living on the African continent would change my life for good. As a young man, driven by idealism and the desire to 'make a difference', I quickly realised that real change does not come from outside, it comes from within. Keeping that in mind I spent more and more time on the continent and started my first ventures. Some succeeded and paid for my tuition fees, some failed and taught me life lessons. The most important lesson I learnt during that time though is that networks, information and a clear vision are key to success. Which got me into consulting...
Ever since, I founded AMENA Africa with the clear vision to become Africa's leading market advisory firm by accelerating Africa's potential!
My area of focus
Education
SOAS University of London, UK:
Master of Science in Politics of Conflict, Rights, and Justice
The University of Edinburgh, UK:
Bachelor's Degree in Law (Hons.)
My role
My area of focus
Who we are
Key market insights
South Africa
more details
Our approach to your successful market entry
Step by step - one market at a time
Affirming understanding of client’s mandate in preparation for project execution
If you are certain you want to expand your business...
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What our clients say about us
Alexander Sandner, Head of Global Business Services
“AMENA Africa supported us in conducting a comprehensive market study for the Food and Beverage Sector in East and Western Africa. The study gave us key insights into the market potential, paving way for successful sales conversations in these markets."
Edith Predorf, Commercial Counsellor of Austria in Nairobi
Greg Cohen, Chief Operations Officer
Gianbattista Parlanti, Chief Sales & Marketing Officer
Edith Predorf, Commercial Counsellor of Austria in Nairobi
Anja Kümmel, Regional Manager Africa
“AMENA Africa was the local implementation partner assisting us in organizing our first ever virtual business delegation trip to Nigeria. This virtual mission brought together participants from Nigeria and the German state of Baden-Württemberg. Over the period of the delegation the team at AMENA facilitated and moderated a series of events including roundtable discussions, virtual company visits and B2B meetings. Their local, on-the-ground team were able to deliver on-time despite complications brought about by civil unrest in Lagos."
Marco Romahn, Managing Director
“We got in touch with the team at AMENA Africa to provide us a route to market strategy for an expansion planned in Kenya. Thanks to AMENA, we received an in-depth market analysis which allowed us to take the decision to expand in Kenya, where AMENA also serves as our in-market representative.''