AMENA AFRICA

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YOUR LEADING PAN-AFRICAN MARKET ADVISORY FIRM
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ACCELERATING AFRICA'S POTENTIAL
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Companies supported in Africa

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Locations in Africa's key markets

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Countries in which we have executed projects

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Founded in...

Who we are

We are Africa’s leading Pan-African Market advisory firm, supporting our clients from the conception of their expansion plan, to achieving their market entry and beyond. 

We operate at the nexus of industry and government and believe in business opportunities, not in theory. Our key to success is rooted in our strong belief in local solutions for local challenges.

Our work is executed on the ground from our four key locations and benefits from our extensive networks and knowledge.

We have worked across various industries and are confident that almost every industry or product has great potential in Africa.

Let's talk about your business opportunity on the continent!

Our services

Market entry strategy

1. Sizing market opportunity
2. Operational market assessment
3. Strategy development

Market advisory

1. Performance analysis
2. Industry benchmarking
3. Feasibility studies

Market & sector search

1. Local data sourcing
2. Sector expert interviews
3. Sector mapping

Business delegations

1. Sector reports
2. Programme handling
3. B2B Matchmaking

Business development & Sales Support

1. Establishing sales channels
2. In-market representation
3. Route-to-market

Concierge services

1. Identification of local partners
2. Business trip support
3. Company establishment

We work with clients across all industries.
Get in touch today!

Selected industries we have worked in
over the years

Fast Moving Consumer Goods

Resources

Agriculture

Construction

Manufacturing

Food & Beverages

Packaging

Fintech

Automobile

Why us?

1

Market knowledge

Our local expertise in Africa’s key markets ensures we successfully consult and advise our clients

2

Experience

Our team of dedicated, professional consultants have over 10 years’ experience consulting on projects in Africa

3

Tailored solutions

Our customised approach to each consulting project enables us to deliver tailored solutions meeting client’s needs

4

Intercultural understanding

Our diverse team aptly bridges the gap between international standards and local business practices

More About Our Work

AMENA AFRICA Key Market Insights!

KENYA

KENYA

East Africa’s economic powerhouse serves as a gateway to the region. Major opportunities are found in construction, agriculture, manufacturing and tech ​

NIGERIA

NIGERIA

Africa’s largest economy is the most lucrative yet challenging economy on the continent. ​Almost every sector offers tremendous opportunities

SOUTH AFRICA

SOUTH AFRICA

The continent’s most mature economy is home to the largest number of multinationals. ​The country offers advanced business opportunities

RWANDA

RWANDA

One of the fastest growing economies in Africa, the landlocked country offers great opportunities in logistics, services, tech and advanced manufacturing.

GHANA

GHANA

As one of Africa’s safest investment destinations, the country serves as a smooth entry point to West Africa. ​ Several sectors are growing fast such as logistics, natural resources and consumer goods

COTE D’IVOIRE

COTE D’IVOIRE

The country is undergoing a massive economic transformation which offers great opportunities in almost every sector.

If you are certain you want to expand your business...

Our approach to your successful
market entry

Step by step - one market at a time

One of our consultants will discuss your project plans with you

Assessing your needs and collaboratively develop your project scope

Formulating a competitive offer based on the project scope

Affirming understanding of client’s mandate in preparation for project execution

Pursuing client’s mandate based on the project scope

Consistently updating client on project progress

What our clients say
about us

Carté Lubbe

Managing Director

AMENA Africa supported us in conducting a comprehensive market study of the refrigerant gases market in Kenya. The team at AMENA were able to conduct an in-depth analysis of the market potential and identify implementation partners within the sector. They provided us with a detailed report in line with our requirements, highlighting key insights and the most relevant market entry strategies for A-Gas.

Marco Romahn

Managing Director

We got in touch with the team at AMENA Africa to provide us a route to market strategy for an expansion planned in Kenya. Thanks to AMENA, we received an in-depth market analysis which allowed us to take the decision to expand in Kenya, where AMENA also serves as our in-market representative.

Gianbattista Parlanti

Chief Sales & Marketing Officer

AMENA Africa supported us in assessing our current Nigeria setup and was tasked with developing a coherent market strategy for the future of our Nigeria operations. The work of AMENA enabled us to look at our current operations from a different perspective and helped us defining our future market strategy. Since the engagement of AMENA we have approved our Business Model for entering the Nigerian market.

Alexander Sandner

Consultant – Global Business Services

AMENA Africa supported us in conducting a comprehensive market study for the Food and Beverage Sector in East and Western Africa. The study gave us key insights into the market potential, paving way for successful sales conversations in these markets.

Anja Kümmel

Regional Manager Africa

AMENA Africa was the local implementation partner assisting us in organizing our first ever virtual business delegation trip to Nigeria. This virtual mission brought together participants from Nigeria and the German state of Baden-Württemberg. Over the period of the delegation the team at AMENA facilitated and moderated a series of events including roundtable discussions, virtual company visits and B2B meetings. Their local, on-the-ground team were able to deliver on-time despite complications brought about by civil unrest in Lagos.

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