Breaking into African Markets
Breaking into African Markets: How to Find a Distributor in Africa for Success We are drawn to this quote...
YOUR LEADING PAN-AFRICAN MARKET ADVISORY FIRM
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Companies supported in Africa
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Locations in Africa's key markets
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Countries in which we have executed projects
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Founded in...
Who we are
Let's talk about your business opportunity on the continent!
Our services
Market entry strategy
1. Sizing market opportunity
2. Operational market assessment
3. Strategy development
Market advisory
1. Performance analysis
2. Industry benchmarking
3. Feasibility studies
Market & sector search
1. Local data sourcing
2. Sector expert interviews
3. Sector mapping
Business delegations
1. Sector reports
2. Programme handling
3. B2B Matchmaking
Business development & Sales Support
1. Establishing sales channels
2. In-market representation
3. Route-to-market
Concierge services
1. Identification of local partners
2. Business trip support
3. Company establishment
We work with clients across all industries.
Get in touch today!
Selected industries we have worked in
over the years
Fast Moving Consumer Goods
Resources
Agriculture
Construction
Manufacturing
Food & Beverages
Packaging
Fintech
Automobile
Why us?
1
Market knowledge
Our local expertise in Africa’s key markets ensures we successfully consult and advise our clients
2
Experience
Our team of dedicated, professional consultants have over 10 years’ experience consulting on projects in Africa
3
Tailored solutions
Our customised approach to each consulting project enables us to deliver tailored solutions meeting client’s needs
4
Intercultural understanding
Our diverse team aptly bridges the gap between international standards and local business practices
More About Our Work
AMENA AFRICA Key Market Insights!
KENYA
East Africa’s economic powerhouse serves as a gateway to the region. Major opportunities are found in construction, agriculture, manufacturing and tech
NIGERIA
Africa’s largest economy is the most lucrative yet challenging economy on the continent. Almost every sector offers tremendous opportunities
SOUTH AFRICA
The continent’s most mature economy is home to the largest number of multinationals. The country offers advanced business opportunities
RWANDA
One of the fastest growing economies in Africa, the landlocked country offers great opportunities in logistics, services, tech and advanced manufacturing.
GHANA
As one of Africa’s safest investment destinations, the country serves as a smooth entry point to West Africa. Several sectors are growing fast such as logistics, natural resources and consumer goods
COTE D’IVOIRE
The country is undergoing a massive economic transformation which offers great opportunities in almost every sector.
If you are certain you want to expand your business...
Our approach to your successful
market entry
Step by step - one market at a time
One of our consultants will discuss your project plans with you
Assessing your needs and collaboratively develop your project scope
Formulating a competitive offer based on the project scope
Affirming understanding of client’s mandate in preparation for project execution
Pursuing client’s mandate based on the project scope
Consistently updating client on project progress
What our clients say
about us
Carté Lubbe
Managing Director
AMENA Africa supported us in conducting a comprehensive market study of the refrigerant gases market in Kenya. The team at AMENA were able to conduct an in-depth analysis of the market potential and identify implementation partners within the sector. They provided us with a detailed report in line with our requirements, highlighting key insights and the most relevant market entry strategies for A-Gas.
Marco Romahn
Managing Director
We got in touch with the team at AMENA Africa to provide us a route to market strategy for an expansion planned in Kenya. Thanks to AMENA, we received an in-depth market analysis which allowed us to take the decision to expand in Kenya, where AMENA also serves as our in-market representative.
Gianbattista Parlanti
Chief Sales & Marketing Officer
AMENA Africa supported us in assessing our current Nigeria setup and was tasked with developing a coherent market strategy for the future of our Nigeria operations. The work of AMENA enabled us to look at our current operations from a different perspective and helped us defining our future market strategy. Since the engagement of AMENA we have approved our Business Model for entering the Nigerian market.
Alexander Sandner
Consultant – Global Business Services
AMENA Africa supported us in conducting a comprehensive market study for the Food and Beverage Sector in East and Western Africa. The study gave us key insights into the market potential, paving way for successful sales conversations in these markets.
Anja Kümmel
Regional Manager Africa
AMENA Africa was the local implementation partner assisting us in organizing our first ever virtual business delegation trip to Nigeria. This virtual mission brought together participants from Nigeria and the German state of Baden-Württemberg. Over the period of the delegation the team at AMENA facilitated and moderated a series of events including roundtable discussions, virtual company visits and B2B meetings. Their local, on-the-ground team were able to deliver on-time despite complications brought about by civil unrest in Lagos.
Johanna Braun
Senior Policy Advisor
With AMENA AFRICA’s consulting team, you feel very well taken care of as a client. What I particularly appreciated was how structured our meetings were and that the team personally introduced me to their contacts in Nairobi.
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