Have you ever wondered what the key challenges are in accessing African markets? You are not sure how to identify trusted business partners on the continent, or you are seeking advice on how to overcome importation issues? Ask AMENA provides an interactive online library of engaging videos which explore these common challenges.

Our interactive online library

Foreign Direct Investment in Africa between 2011-20

As the world’s next growth frontier region, Africa has become an increasing target for foreign direct investment. The East Africa sub-region received the least FDI in comparison to the Southern and Western and sub-regions of the continent mostly due to policy bottlenecks and political tension in countries such as Ethiopia. Countries receiving the highest FDI between 2011 and 2020 include Egypt at US$56.2 billion dollars, Nigeria at US$45.1bn, South Africa at US$41.3bn, Mozambique at US$37.17bn and Ghana at US$32.5bn. FDI has moved from the industrial towards the services sector with emphasis on telecommunications due to the shift towards hybrid and flexible working that has encouraged the need for transformative business and lifestyle solutions.

West Africa's construction sectors - key opportunities

The West Africa region consists of 16 member countries and is arguably one of the world’s fastest growing regions. In 2020 alone, the region recorded 76 economic development projects worth US$79bn. The region’s total number of projects increased by 1.3%, while the total value of the overall projects declined by 2.3%. Nigeria, which is the region’s largest country, registered the highest number of projects at 26, followed by Ghana with 16 projects and Côte d’Ivoire with 10. Most projects in Nigeria are in the infrastructure sector, particularly roads and bridges. The infrastructure sector in the region has 38 key projects, followed by the energy & power sector with 17 projects and the real estate sector with 13 projects in total.

The impact of digitilisation on Ghana's logistics sector

Digitalisation is rapidly transforming the shipping and logistics sector globally, however in Africa, Ghana is making particularly significant strides by adopting digitalisation enhancements to increase its port handling capacity. The country uses Integrated Customs Management Systems (ICUMS), an end-to-end trade facilitation, cargo inventory management and security protection solution. The system uses drive-through scanners that determine discrepancies between the image and the bill of lading. The system also entails optical character recognition cameras that monitor and control the movement of cargo, vehicles, port users and other operations.

Why invest in business advisory services

Wonder why you should invest in business consulting services? Watch, as Catherine Kittony, one of our Senior Consultants in Nairobi explains why you should go for it today! We believe that innovative products and services have a market in Africa and we would like to support you in taking steps to tap into your opportunities on the ground. It is essential to seek business advisory services to be successful in Africa’s growth markets and we are here to help you achieve your success!

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South Africa, do I have a market?

With a population of 59.3 million and a projected GDP growth rate of 1.4%, South Africa is one of the fastest-growing economies in Africa. There is no doubt that South Africa is a great gateway to the continent when planning your entry. It is a stable market with arguably the most mature sectors in Africa. South Africa is also considered as a gateway to the dynamic southern African markets such as Namibia, Botswana and Angola. International companies including BMW and Volkswagen have been successfully operating in South Africa for decades, and so can yours! Our Managing Director Holger Vogt gives key insights on why South Africa is the launching pad to accessing Africa.

Waste management in West Africa - Opportunities

The waste management and renewables sectors in the West African sub region are rapidly expanding in light of developing trends. Governments in West Africa are constantly seeking new and innovative means to to tackle the waste menace confronting them, as local firms are encouraged to take up these opportunities. Currently, Nigeria produces about 32m tons of waste annually, while Egypt produces around 52m annually making it one of the largest waste producers on the African continent. Some of the best prospects in waste management include plastics recycling, particularly in turning them into food griddle products or containers. Metal, glass and paper recycling also present abounding opportunities for manufacturers to tap into.

Four reasons to invest in an In - Market Representation

Ever wondered what the benefits of in-market representation are? We have seen our clients benefit substantially from the in-market representation services we offer, particularly in a time where business travel was limited. These services include distributor/ partner identification, meeting scheduling, relevant industry event participation and general point of contact for clients’ partners and buyers.

Agribusiness in West Africa - What are the opportunities?

The Agribusiness sector in West Africa provides a new frontier for firms seeking to tap into the region’s food basket. Most West African economies are import dependent for their food and agricultural production needs. For instance, Ghana spends about $3 billion annually on their food import bill while Nigeria spends close to $10 billion annually on the same. We have identified a number of key opportunity-rich areas within the agribusiness value chain in West Africa including manufacturing of FMCG products, prepackaged food, meat and meat products and confectionery products.

Wondering why you should consider engaging us?

Market knowledge is a critical aspect that firms should consider when venturing into new markets. At AMENA, we develop tailored solutions for businesses seeking to venture and expand their operations on the African continent. AMENA Africa’s Managing Director Holger Vogt gives a snapshot of our services and why you should consider partnering with us on your next project in Africa.

What to consider when entering African markets

There are a number factors that determine a firm’s successful entry into our dynamic African markets. A few insights foreign firms need to ascertain while they are seeking to expand in Africa include the overall objective of the company, the expansion strategy, the status of the current and future market including the size of the market among others.

Management consulting in Africa

What is like to consult companies on their market entry strategies in Africa? Watch our MD talk about his experience in management consulting in Africa.

We aim to guide our clients effectively as they manoeuvre the sometimes bumpy terrain when doing business in Africa. Our guidance is rooted in our team’s local understanding and experience on the continent, of which our clients continue to benefit from.

Tips to consider for a successful trade delegation to Africa

One of the key services we offer is trade delegation itinerary and implementation support. We believe trade delegations present foreign companies a great opportunity to learn, understand and develop networks in new markets on the continent.

Are you planning to organise a business delegation to an African country? This video is for you then. 

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