The hidden cost of entering Africa without local market research
The hidden cost of entering Africa without local market research When companies plan an entry into a new African...
Blogs
Welcome to the AMENA AFRICA blog
Wonder what makes us tick? What keeps us up at night? Or simply why we are here doing the work and pursuing the African dream of prosperity? Take a peek inside the minds of our extremely dedicated and talented team, spread across the continent. Our blog is home to our individual takes on current affairs, advise on how to access Africa and anecdotes of why we love our continent.
- Latest Insights
Entering African markets: Traditional market entry consulting vs. AI
Entering African markets: Traditional market entry consulting vs. AI There is no shortage of enthusiasm right now around artificial...
Why Sub-Saharan Africa is the world’s next big market entry destination and how to get in before the rush
Why Sub-Saharan Africa is the world’s next big market entry destination and how to get in before the rush...
The New Scramble for Africa: Why Chinese and Brazilian Companies Are Winning While European Firms Hesitate
The New Scramble for Africa: Why Chinese and Brazilian Companies Are Winning While European Firms Hesitate If you have...
The Africa Forward Summit 2026: Does it present a new investment architecture for the continent?
The Africa Forward Summit 2026: Does it present a new investment architecture for the continent? On May 11th and...
The Tariff and FX Reality: Why Pricing Strategies in Nigeria Need Rethinking
The Tariff and FX Reality: Why Pricing Strategies in Nigeria Need Rethinking Nigeria's business environment, far from static, has...
The US/Israel–Iran war is reshaping Africa’s trade landscape. What does this mean for investment?
The US/Israel–Iran war is reshaping Africa’s trade landscape. What does this mean for investment? On 28 February 2026, the...
Market Entry: Why business delegations to African markets can only be just a first step
Market Entry: Why business delegations to African markets can only be just a first step Every year, hundreds of...
Building local partnerships for sustainable business growth in Nigeria
Building local partnerships for sustainable business growth in Nigeria Nigeria’s recent economic recalibration — a rebasing of GDP, stronger...
The Elephant Not in the Room: How Leaders Are Responding to America’s Absence from the G20
The Elephant Not in the Room: How Leaders Are Responding to America’s Absence from the G20 The November 22–23,...
The role of AI in shaping market-entry strategies for African businesses
The role of AI in shaping market-entry strategies for African businesses When a global consumer-goods company or a fintech...
Navigating Regulatory and Operational Challenges in African Markets
Navigating Regulatory and Operational Challenges in African Markets Africa’s economic landscape brims with opportunity, boasting a fast-growing population, urbanization,...
Empowering Africa: Key Insights and Benefits from the 9th Tokyo International Conference on African Development (TICAD 9)
Empowering Africa: Key Insights and Benefits from the 9th Tokyo International Conference on African Development (TICAD 9) The 9th...
5 Ways Tariffs Are Hurting Africa’s Promise of AfCFTA
5 Ways Tariffs Are Hurting Africa’s Promise of AfCFTA The African Continental Free Trade Area (AfCFTA), launched in January...
Nigeria Just Changed the Rules: 5 Tax Traps Every Company Must Now Avoid
Nigeria Just Changed the Rules: 5 Tax Traps Every Company Must Now Avoid Nigeria has enacted its most comprehensive...
What is the Transformative Role of Artificial Intelligence in Market Entry Strategies in Nigeria?
What is the Transformative Role of Artificial Intelligence in Market Entry Strategies in Nigeria? "Nigeria's AI landscape has matured...
Kenya Market Expansion: Unlocking Opportunities, Navigating Challenges
Kenya Market Expansion: Unlocking Opportunities, Navigating Challenges "Kenya's strategic location and its robust trade agreements make it an ideal...
The Impact of the EU Supply Chain Act on Africa
The Impact of the EU Supply Chain Act on Africa In a time where Artificial Intelligence (AI) is rapidly...
The Possible Impact of Trump 2.0 on Africa
The Possible Impact of Trump 2.0 on Africa On January 20, 2025, Donald J. Trump returns at the helm...
Breaking into African Markets
Breaking into African Markets: How to Find a Distributor in Africa for Success We are drawn to this quote...
Leveraging Local Knowledge for Business Success in Africa
Leveraging Local Knowledge for Business Success in Africa You have earmarked the African region as part of your business...
Expanding Your Business in Africa: Best Practices and Insights
Expanding Your Business in Africa: Best Practices and Insights There is an electric energy drawing one to embark on...
A Lens into Africa’s Top Growth Industries
A Lens into Africa’s Top Growth Industries Africa is a beast and a beauty. Poised to be the world's...
Exploring South Africa’s Power Crisis: Understanding the Current State of Load Shedding and Energy Challenges
Exploring South Africa's Power Crisis: Understanding the Current State of Load Shedding and Energy Challenges Load shedding, a term...
Why Invest in Ghana
Why invest in Ghana The Covid-19 pandemic triggered cascading health and economic challenges globally, and Ghana was no exception....
Ghana Poultry Industry
Chicken & Egg Affair: Why Ghana's poultry industry is slowly dying Ghana consumes approximately 300,000 metric tonnes of imported...
4 Misconceptions about doing business in Nigeria
4 Misconceptions about doing business in Nigeria There is a general misconception amongst the international business community that Nigeria...
Digital Marketing
6 methods market research firms in Africa should use for successful digital marketing The advent of COVID 19 led...
Affordable Housing
The challenges facing public private partnership projects in Africa The challenges facing public private partnership projects in Africa Ever...
Agro-processing in Africa
How to make it in Africa's Agro-processing sector The move towards agro-processing is one that has been accelerated among...
