We are a leading pan-African market advisory firm, supporting our clients from the conception of their expansion plan, to achieving their market entry and beyond. We operate at the nexus of industry and government and believe in business opportunities, not in theory. Our key to success is rooted in our strong belief in local solutions for local challenges. Our work is executed on the ground from our four key locations and benefits from our extensive networks and knowledge. Our expertise spans across various industries and we are confident that almost every industry or product has great potential in Africa.

Our Vision

To contribute to Africa’s socio-economic development by driving business to and within the continent!

Why us?


Market knowledge

Our local expertise in Africa’s key markets ensures we successfully consult and advise our clients



Our team of dedicated, professional consultants have over 10 years’ experience consulting on projects in Africa


Tailored solutions

Our customised approach to each consulting project enables us to deliver tailored solutions meeting client’s needs


Intercultural understanding

Our diverse team aptly bridges the gap between international standards and local business practices

Let's talk about your business opportunity on the continent!


Companies supported in Africa


Locations in Africa's key markets


Countries in which we have executed projects


Founded in...

Our Journey


AMENA AFRICA has been founded by incorporating it’s operational Africa headquarter in Nairobi, Kenya. From now on we were able to serve our clients directly from our first location in Africa. We successfully managed to sign contracts with our first clients


Despite the global challenges, due to the Covid-19 pandemic, we managed to grow our customer base and incorporated AMENA AFRICA in Nigeria & South Africa. 


Re-branding AMENA Trade & Investment to AMENA Africa by incorporating the company's Africa headquarter in Kenya, embarking on a localisation strategy to create more value to our growing number of clients. We successfully managed to sign a contract with our first non-German speaking client


We expanded our service portfolio and signed our first Investment Promotion client from Asia, enabling us to offer comprehensive services for doing business in Africa.


We had record year in executing business delegations to African markets. Overall we hosted seven delegations from four countries to five markets, organizing over 1,000 B2B meetings across the continent

Meet Team Members

Holger Vogt

Managing Director

“Many people talk about Africa’s potential, not many know about the true scale and even less know how to tap into it; this is why we founded AMENA Africa”.

Joyce Apoera, MBA

Regional Manager - West Africa

“Become the next business success story on how to make it in Africa. Let Ghana become your gateway to navigate the African market with AMENA Africa’s bespoke solutions!”

Prof. Dr. Eyden Samunderu

Managing Partner - Aviation

“Delivering innovative and ‘bespoke solutions’ to the African aviation sector is my passion.  Providing ‘home-grown’ solutions to Africa’s biggest challenges is what we do at AMENA”

We work with clients across all industries.
Get in touch today!