About us
We are a leading pan-African market advisory firm, supporting our clients from the conception of their expansion plan, to achieving their market entry and beyond. We operate at the nexus of industry and government and believe in business opportunities, not in theory. Our key to success is rooted in our strong belief in local solutions for local challenges. Our work is executed on the ground from our four key locations and benefits from our extensive networks and knowledge. Our expertise spans across various industries and we are confident that almost every industry or product has great potential in Africa.
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Our Vision
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Why us?
1
Market knowledge
2
Experience
Our Team of dedicated, professional consultants have over 10 years' experience consulting on projects in Africa
3
Tailored solutions
Our customised approach to each consulting project enables us to deliver tailored solutions meeting client’s needs
4
Intercultural understanding
Our diverse team aptly bridges the gap between international standards and local business practices
Our Journey
2017
2018
2019
Re-branding AMENA Trade & Investment to AMENA Africa by incorporating the company's Africa headquarter in Kenya, embarking on a localisation strategy to create more value to our growing number of clients. We successfully managed to sign a contract with our first non-German speaking client
2020
AMENA Africa continued its push into the continent and established new offices in Lagos, Accra & Cape Town. The company grew significantly in staff size and revenue, signing up two Fortune 500 companies as new clients. We also launched our local representative services
2021
We successfully launched AMENA Aviation; a business arm under the AMENA Africa brand that focuses on developing 'homegrown' solutions for the African aviation industry