Kenya Market Expansion: Unlocking Opportunities, Navigating Challenges
Kenya Market Expansion: Unlocking Opportunities, Navigating Challenges “Kenya’s strategic location and its robust trade agreements make it an ideal launchpad for businesses seeking to scale across Africa.”— Ezekiel Macharia, Managing Director, Kenbright If you’re considering expanding into Africa, Kenya deserves your serious attention. As the economic powerhouse of East Africa, it offers a mix of […]
Leveraging Local Knowledge for Business Success in Africa
Leveraging Local Knowledge for Business Success in Africa You have earmarked the African region as part of your business development strategy to expand business, and explore new markets for your products and services. The global economy is increasingly more accessible, however, no two continents, countries, people, culture or approach to business is the same. Global […]
Expanding Your Business in Africa: Best Practices and Insights
Expanding Your Business in Africa: Best Practices and Insights There is an electric energy drawing one to embark on a journey to do business in Africa. It is unique, challenging and complex with enormous potential and opportunities. There is a pot of gold at the end of the African rainbow. If your business desires to […]
Why Invest in Ghana
Why invest in Ghana The Covid-19 pandemic triggered cascading health and economic challenges globally, and Ghana was no exception. Prior to the pandemic ushering in a far-reaching economic crisis, Ghana was one of the fastest growing economies in the world with a GDP growth rate of about 7%. Despite this, there is currently a rebound […]