Africa is the second largest continent and also the second most populous continent in the world. Most of the continent is characterized by stability, security and a fast-paced business environment, especially in major cities such as Nairobi, Cape Town, Abuja and Accra. Africa’s growing middle class has considerable purchasing power, which contributes to a bright economic landscape. Your company should take advantage of this and expand its business presence on the African continent with the right distribution partner, who knows the local market, has an established network, logistics expertise and understands and masters the legal requirements. This will help you not to get lost in your expansion.