AMENA AFRICA

A German multinational technology conglomerate focused on industrial automation, distributed energy resources, rail transport and health technology

Service: Growth Strategy

Location: Kenya, Ghana, Tanzania, Uganda

Mandate

Assessing largest F&B and food processing manufacturers, identifying opportunities for the client to provide their automation systems for advancement

About Client

The client is a technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to cleaner and more comfortable transportation as well as advanced healthcare, they create technology with the purpose of adding real value for customers. They combine the real and digital worlds to empower their customers in creating their desired outcomes. 

Client's industry

 Technology 

Project duration

3 months

Objectives

Our support within this project aimed to identify lucrative sales opportunities for our client’s automation systems within the African food and beverage (F&B) processing sector. We conducted a comprehensive assessment of F&B and food processors across key markets within the continent, evaluating their current level of automation in production processes. By identifying businesses with under-automated processes and high growth potential, we sought to create a targeted roadmap for our client to capture a significant market share within the burgeoning African F&B automation landscape

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Our approach

To fuel our client’s growth in African F&B automation, we conducted a market assessment. We evaluated F&B and food processors across Africa, analyzing production scale, product types, and existing equipment. This pinpointed businesses ripe for automation – those with under-automated processes and high growth potential – creating a targeted sales roadmap for our client.

Results

Our assessment yielded a strategic roadmap for success. We meticulously evaluated numerous F&B and food processors across Africa, analyzing factors like production scale, product types, and existing equipment infrastructure. This in-depth analysis pinpointed businesses with high growth potential but under-automated processes – the ideal targets for our client's automation solutions. By creating a targeted sales roadmap focused on these high-value prospects, we equipped our client to capture a significant share of the burgeoning African F&B automation market