AMENA AFRICA

Pre-cast concrete technology manufacturer

Service: Market entry strategy

Location: Kenya 

Mandate

Developing a route-to-market strategy for the client who was interested in exploring their market opportunity in Kenya

About Client

Since their launch in 2019, the client has specialized in the active development of future-oriented construction solutions. Their product – the portable high-performance plant for the industrial production of precast concrete elements is their solution for overcoming the housing challenges that are faced the world over. Driven by passion and expertise, they are setting new benchmarks and transforming tomorrow’s living spaces for hundreds of people.

Client's industry

Construction 

Project duration

3 months 

Objectives

Our market entry strategy aimed to propel a precast concrete technology manufacturer into Kenya’s active affordable housing program. We focused on understanding the program’s specific needs and regulations for precast concrete solutions. This involved in-depth research on project types, material specifications, and cost competitiveness of precast technology. By analyzing the competitive landscape, we sought to identify ideal market positioning and potential partnerships to amplify the client’s impact. Ultimately, the strategy aimed to equip the client with a roadmap for successful market entry, capitalizing on Kenya’s affordable housing initiative

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Our approach

We devised a data-driven approach for our client’s Kenyan market entry in the affordable housing space. We researched program details, precast concrete needs, and cost competitiveness. Analyzing the competitive landscape, we identified ideal market positioning and potential partnerships to maximize the client’s impact within the project

Results

Our data-driven approach yielded a winning market entry strategy for the client's precast concrete technology in Kenya's affordable housing program. Through in-depth research, we provided strategic entry recommendations and modeled various scenarios for success. This comprehensive analysis, coupled with potential partnership identification, impressed the client, leading to their approval and our ongoing support in implementing the strategy. Their Kenyan market entry is nearing fruition, with the first sale on the horizon.