AMENA AFRICA

A UK-based innovation agency for social good

Service: Market Research

Location: Kenya, South Africa, Botswana, Ivory Coast, Senegal, Nigeria

Mandate

Undertaking due-diligence assessments on social enterprises enrolled in the Afri-Plastics Challenge

About Client

The client is the UK’s innovation agency for social good. They design, test and scale new solutions to society’s biggest problems, changing millions of lives for the better. For more than two decades they have worked to support, encourage and inspire innovation that benefits society, a purpose that is more relevant now than ever.

Client's industry

International Development 

Project duration

2 months

Objectives

In the context of the Afri-Plastics Challenge, a Canadian government initiative tackling marine plastic pollution in Sub-Saharan Africa, we conducted a market research due diligence assessment of enrolled social enterprises. Our objective was to evaluate the potential and impact of their proposed solutions for plastic waste management. This involved in-depth research on each venture’s business model, target market, and proposed technology or approach. By analyzing their financial viability, scalability, and alignment with the Challenge’s goals, we aimed to identify the most promising social enterprises capable of significantly reducing plastic waste and fostering a more sustainable future for the region.

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Our approach

Our market research due diligence for the Afri-Plastics Challenge assessed social enterprises’ potential for impact. We examined each venture’s business model, target market, and approach to plastic waste management. Financial viability, scalability, and alignment with the Challenge’s goals were rigorously analyzed to identify social enterprises best positioned to significantly reduce plastic pollution in Sub-Saharan Africa.

Results

Our due diligence assessment empowered informed decision-making for the Afri-Plastics Challenge. We meticulously evaluated each social enterprise's business model, target market, and plastic waste management approach. Financial viability, scalability, and alignment with the Challenge's goals were rigorously analyzed. This comprehensive approach provided the organizers with invaluable insights to select the most promising ventures. Ultimately, our analysis directly informed their grant funding decisions, allocating resources to social enterprises with the greatest potential to significantly reduce plastic pollution and drive a more sustainable future across Sub-Saharan Africa