AMENA AFRICA

Developing a growth strategy for a Dutch conglomerate in the fortification sector

Service: Growth Strategy

Location: DR Congo

Mandate

We were tasked with helping the client understand, access, and develop an actionable growth strategy for the DRC market.

About Client

The client is a global leader in health, nutrition, and materials with a rich history spanning over a century. The company is dedicated to creating innovative solutions that enhance the quality of life and promote sustainability. The company leverages cutting-edge science and technology to address some of the world’s most pressing challenges, focusing on health, climate, and resource efficiency for a sustainable future.

Client's industry

Construction

Project duration

3 months 

Objectives

The client commissioned a project to understand, strategize, and ultimately grow in the DRC market. Due to the country’s size and inefficient processes, the client struggled to gather the necessary information for their growth strategy. Our role was to collaborate closely with the client to unlock the relevant insights needed for informed decision-making.

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Our approach

The project involved deploying research personnel across various regions of the country. Our team reviewed existing literature to identify gaps and develop research methods. Due to time and budget constraints from the client, we focused on three key regions.

Data collection in the DRC differs significantly from that in neighboring countries, necessitating adjustments to our approach to address local conditions. Our strategy emphasized data collection, market analysis, and practical implementation, with growth strategies informed by rigorous empirical assessments.

Results

The projects helped the client understand how to enter and grow in the market by clearly defining actionable steps and timelines. As a result, the client successfully entered the market and is now providing fortification solutions nationwide.