Our Services
Been eyeing an African market, but have no idea where to start? You’re in the right place. We offer tailor-made market entry advisory services to companies looking to expand into the continent. For those interested in increasing their sales on the continent, we also offer business development and sales support which we have successfully employed for a range of clients.
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Market entry and growth strategy
Amena Africa - Tailor-made advisory services
Market entry &
growth strategy
Sizing market opportunity
Operational market assessment
Strategy development
Business development & Sales support
Establishing sales channels
In-market representation
Route-to-market
Market & sector research
Local data sourcing
Sector expert interviews
Sector mapping
Market advisory
Performance analysis
Industry benchmarking
Feasibility studies
Concierge services
Identification of local partners
Business trip support
Company establishment
Our approach to your successful market entry
Step by step - one market at a time
01
Initial contact
One of our consultants will discuss your project plans with you
02
Scoping project
Assessing your needs and collaboratively develop your project scope
03
Tailored offer
Formulating a competitive offer based on the project scope
04
Project kick-off
Affirming understanding of client’s mandate in preparation for project execution
05
Project execution
Pursuing client’s mandate based on the project scope
06
Project review
Consistently updating client on project progress
Key market insights
South Africa
Population: 57.78 million
GDP: 351.43 billion
Languages: Afrikaans, English, Zulu, Xhosa, Venda, Southern Sotho, Tswana, Northern Sotho, Tsonga, Swati and Ndebele
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If you are certain you want to expand your business...
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