Breaking into African Markets
Breaking into African Markets: How to Find a Distributor in Africa for Success We are drawn to this quote...
Companies supported in Africa
Locations in Africa's key markets
Countries in which we have executed projects
Founded in...
We are Africa’s leading Pan-African Market advisory firm, supporting our clients from the conception of their expansion plan, to achieving their market entry and beyond.
We operate at the nexus of industry and government and believe in business opportunities, not in theory. Our key to success is rooted in our strong belief in local solutions for local challenges.
Our work is executed on the ground from our four key locations and benefits from our extensive networks and knowledge.
We have worked across various industries and are confident that almost every industry or product has great potential in Africa.
1. Sizing market opportunity
2. Operational market assessment
3. Strategy development
1. Performance analysis
2. Industry benchmarking
3. Feasibility studies
1. Local data sourcing
2. Sector expert interviews
3. Sector mapping
1. Sector reports
2. Programme handling
3. B2B Matchmaking
1. Establishing sales channels
2. In-market representation
3. Route-to-market
1. Identification of local partners
2. Business trip support
3. Company establishment
Our local expertise in Africa’s key markets ensures we successfully consult and advise our clients
Our team of dedicated, professional consultants have over 10 years’ experience consulting on projects in Africa
Our customised approach to each consulting project enables us to deliver tailored solutions meeting client’s needs
Our diverse team aptly bridges the gap between international standards and local business practices
East Africa’s economic powerhouse serves as a gateway to the region. Major opportunities are found in construction, agriculture, manufacturing and tech
Africa’s largest economy is the most lucrative yet challenging economy on the continent. Almost every sector offers tremendous opportunities
The continent’s most mature economy is home to the largest number of multinationals. The country offers advanced business opportunities
One of the fastest growing economies in Africa, the landlocked country offers great opportunities in logistics, services, tech and advanced manufacturing.
As one of Africa’s safest investment destinations, the country serves as a smooth entry point to West Africa. Several sectors are growing fast such as logistics, natural resources and consumer goods
The country is undergoing a massive economic transformation which offers great opportunities in almost every sector.
One of our consultants will discuss your project plans with you
Assessing your needs and collaboratively develop your project scope
Formulating a competitive offer based on the project scope
Affirming understanding of client’s mandate in preparation for project execution
Pursuing client’s mandate based on the project scope
Consistently updating client on project progress
AMENA Africa supported us in conducting a comprehensive market study of the refrigerant gases market in Kenya. The team at AMENA were able to conduct an in-depth analysis of the market potential and identify implementation partners within the sector. They provided us with a detailed report in line with our requirements, highlighting key insights and the most relevant market entry strategies for A-Gas.
We got in touch with the team at AMENA Africa to provide us a route to market strategy for an expansion planned in Kenya. Thanks to AMENA, we received an in-depth market analysis which allowed us to take the decision to expand in Kenya, where AMENA also serves as our in-market representative.
AMENA Africa supported us in assessing our current Nigeria setup and was tasked with developing a coherent market strategy for the future of our Nigeria operations. The work of AMENA enabled us to look at our current operations from a different perspective and helped us defining our future market strategy. Since the engagement of AMENA we have approved our Business Model for entering the Nigerian market.
AMENA Africa supported us in conducting a comprehensive market study for the Food and Beverage Sector in East and Western Africa. The study gave us key insights into the market potential, paving way for successful sales conversations in these markets.
AMENA Africa was the local implementation partner assisting us in organizing our first ever virtual business delegation trip to Nigeria. This virtual mission brought together participants from Nigeria and the German state of Baden-Württemberg. Over the period of the delegation the team at AMENA facilitated and moderated a series of events including roundtable discussions, virtual company visits and B2B meetings. Their local, on-the-ground team were able to deliver on-time despite complications brought about by civil unrest in Lagos.
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