AMENA AFRICA

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Associate Consultant

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Ephraim Owuor

Associate Consultant

Biography

Driving Business Growth in Africa, where data driven insight meets strategic execution

Ephraim Owuor is a purpose-driven business consultant and strategist with over 7 years of experience supporting companies to unlock growth opportunities across Africa. With expertise spanning market entry, business strategy, MSME financial planning, and valuation, Ephraim blends analytical rigor with practical solutions tailored to each client’s context. His consulting work cuts across sectors including construction, FMCG, agriculture, manufacturing, sanitation, and industrials, empowering businesses to scale sustainably and strategically.

As a management consultant at AMENA AFRICA, Ephraim plays a central role in delivering high-impact advisory for both local firms and international clients, including supporting Fortune 500-level companies in their Africa expansion. He leads financial modeling, valuation, and strategic diagnostics in business advisory projects.

Ephraim’s approach is defined by his deep commitment to capacity building and inclusive growth. Whether working with executive leadership teams or grassroots entrepreneurs, his aim is to demystify business complexity and unlock financial intelligence for transformative results.

Ephraim holds an MBA in Business Strategy and a Bachelor of Commerce in Finance. He is also a Certified Financial Modeling & Valuation Analyst (FMVA) and has completed over 50 professional training programs in business, finance, and consulting from LinkedIn Learning and international programs. He is currently advancing his professional accreditation as a member of the Institute of Certified Public Accountants of Kenya (ICPAK).

2013 - Present

Expertise & Accomplishments

  • Business & Management Consulting: Ephraim has advised organizations on business strategy, market expansion, and operational alignment, combining data-driven insights with contextual understanding to create actionable growth plans. He has led consulting assignments for clients ranging from MSMEs to global companies pursuing market entry in Africa.
  • Project & Operational Leadership: He has managed complex, multi-phase projects involving multiple stakeholders including private businesses, NGOs, and donor-funded programs. His project portfolio includes assignments financed by prominent organizations such as the Gates Foundation and USAID.
  • MSME Financial Advisory & Data Systems: Ephraim specializes in supporting small and growing businesses to establish structured financial systems, improve transaction data quality, and generate actionable insights. His advisory equips entrepreneurs to strengthen operations, plan strategically, and position for investment.
  • Capacity Building & Training: A passionate mentor and trainer, Ephraim has designed and delivered practical training in advanced Excel, financial modeling, and business strategy for professionals and students alike. He actively supports university mentorship programs and has helped bridge the gap between theoretical education and real-world business challenges.
  • Cross-Sector Experience: His consulting work spans key sectors such as agriculture, construction, FMCG, fitness, sanitation, and manufacturing. He adapts his methodology across diverse contexts to deliver consistent, high-quality solutions.
2008 - 2013

Beyond Business

Ephraim pursues autodidacticism with a deep passion for continuous learning, financial literacy, and business transformation. He spends his time reading non-fiction and business literature, designing tools for MSMEs, and refining his consulting craft. He also enjoys mentoring young professionals, staying physically active, and finding inspiration in quiet late-night study sessions.

Ephraim believes in building businesses that not only thrive financially but also empower people and communities.

Let’s build Africa’s future: one insight, one strategy, and one business at a time.