ApexBrasil - East Africa Roadshow
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1. Western Paulista Seeds
SEMENTES OESTE PAULISTA (SOESP)
One of Brazil's Largest Tropical Forage Seed Companies
About SOESP - Sementes Oeste Paulista
SOESP is a family company, founded in 1985, that has grown to become a leader in the tropical forage seeds market, both in Brazil and internationally, exporting to over 20 countries. It invests heavily in research and development, working in partnership with organizations like EMBRAPA (Brazilian Agricultural Research Corporation) and UNIPASTO to innovate and improve forage varieties. The company is based in Presidente Prudente, São Paulo, and is committed to sustainable agricultural practices and environmental respect.
Products & Services
- Pasture seeds of various species, including Brachiaria and Panicum maximum varieties.
- Coated and treated seeds (SOESP Advanced technology) designed for better performance, resistance to water stress, and protection from pests.
- Solutions for sustainable agriculture, such as Crop-Livestock-Forest Integration (ICLF) systems and no-tillage systems, utilizing forage for soil quality improvement.
- Pet food products (under the Fosferpet brand), including high-quality dry dog, cat, and fish food.
Unique Selling Proposition
- SOESP brings together a commitment to quality, innovation, and sustainability. Key differentiators include:
- Certifications: The company is the first and only in its sector to simultaneously hold quality management (ISO 9001:2015) and environmental management (ISO 14001:2015) certifications, with an accredited laboratory by Inmetro.
- Advanced Technology: Proprietary seed treatment technology ensures high purity, uniformity, vigor, and efficiency in water absorption, offering protection against nematodes.
- Market Leadership & Expertise: As one of the largest exporters and a pioneer in the field, SOESP uses specialists to select and test seeds, ensuring high standards are met before commercialization.
Trade Delegation Objective
Through the East Africa delegation, SOESP aims to engage established importers, distributors, agricultural companies, cooperatives, and institutional buyers with the capacity to operate at scale.
In Kenya, the company is open to meeting final buyers while in Ethiopia and Rwanda, the focus is on identifying qualified importers and distributors with strong financial and commercial networks.
The delegation seeks to secure the right partners and build long-term commercial relationships for the distribution of high-quality Brazilian tropical forage seeds and advanced agricultural solutions.
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2. GENERAL CHAINS
GENERAL CHAINS
Export Promotion Program for Brazilian Industrial Chains
About General Chains
General Chains Do Brasil is a leading manufacturer of industrial chains and equipment in Brazil, recognized for its expertise and innovation across multiple sectors. The company specializes in producing high-quality chains, gears, shafts, bearings, and related accessories, serving industries such as sugar & ethanol, paper & pulp, cement, steel, automotive, and juice manufacturing. General Chains combines technological excellence, robust quality control, and a commitment to continuous improvement and research & development.
Products & Services
- Industrial chains for conveyors, feeders, and special applications
- Gears, shafts, bearings, and coupling sleeves
- Accessories for industrial machinery
- Custom-engineered chain solutions for sugarcane and biomass transport
- High-performance components for automotive and heavy industries
Unique Selling Proposition
- General Chains stands out for:
- Over 20 years of industry expertise and innovation
- High production standards with certified quality laboratories
- Competitive pricing with reliable delivery timelines
- Customized solutions for diverse industrial applications
- Proven performance in demanding industrial environments
Trade Delegation Objective
Through the East Africa delegation, General Chains aims to establish strategic partnerships with distributors, manufacturers, and institutional buyers, with a particular focus on sugarcane mills, paper and cellulose plants, soybean and corn oil plants, palm oil plants, and beet sugar plants.
The delegation seeks to explore market opportunities, identify local partners, and introduce Brazilian industrial chain solutions that enhance operational efficiency and reliability across these key industrial sectors in the region.
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3. IMAC – Instituto Mato-Grossense da Carne
IMAC – Instituto Mato-Grossense da Carne
Promotion and Development of Brazil’s Beef Industry
About IMAC
IMAC – Instituto Mato-Grossense da Carne is an industry development and promotion body dedicated to strengthening and positioning Mato Grosso’s beef sector in domestic and international markets. The institute works across the entire value chain, supporting producers, processors, and industry stakeholders to enhance quality, transparency, and sustainability.
IMAC connects Brazilian beef excellence with global demand by promoting responsible production, traceability, and market-driven standards. Through research, certification programs, and international engagement, IMAC fosters trade relationships that drive competitiveness, trust, and long-term impact for the beef industry.
Products & Services
- Market promotion and international engagement for the beef sector
- Research, data, and market intelligence for industry stakeholders
- Development of quality and traceability programs
- Sustainability and compliance frameworks for producers
- Industry coordination and capacity-building initiatives
- Strategic partnerships across the beef value chain
Unique Selling Proposition
IMAC brings together industry stakeholders through:
- Strong focus on sustainability and responsible production
- Advanced traceability and compliance frameworks
- Integrated approach across the entire beef value chain
- Proven experience in international market engagement
- Commitment to quality, transparency, and long-term sector growth
Trade Delegation Objective
Through the East Africa delegation, IMAC seeks to build strategic partnerships with meat importers, distributors, processors, industry associations, and institutional buyers.
The delegation aims to explore market opportunities, identify qualified local partners, and establish long-term commercial relationships while introducing high-quality Brazilian beef and sustainable supply chain solutions that support East Africa’s growing meat and food processing sectors.
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4. ABPA – Associação Brasileira de Proteína Animal
ABPA – Associação Brasileira de Proteína Animal
Brazilian Association for the Promotion of Animal Protein
About ABPA
ABPA (Associação Brasileira de Proteína Animal) is a national, non-profit trade association that represents Brazil’s poultry, pork, egg, and broader animal protein sectors in political, technical, and international forums. The organization aggregates more than 140 member companies across the value chain, including producers, exporters, and related industry stakeholders, supporting the development, quality, and competitiveness of Brazilian animal protein products.
In partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), ABPA manages and promotes key export brands such as Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Duck, and Brazilian Pork, helping to position Brazilian animal protein on the global stage through strategic promotion, market development, and sector advocacy.
Products & Services
- Export promotion and market development for poultry, pork, egg, and related products
- Representation of industry interests in national and international trade and policy arenas
- Sector intelligence, research, and market data for member companies
- Technical and regulatory guidance to support quality, safety, and compliance
- Organization of international participation in trade fairs, business rounds, and missions
- Sustainable production and health-status advocacy for animal protein industries
Unique Selling Proposition
ABPA brings together Brazil’s most competitive animal protein sectors through:
- Strong institutional representation for poultry, pork, and egg industries
- Strategic export branding with globally recognized sector brands
- Proven experiencefacilitatinginternational business and market access
- Leadership in quality, sanitary status, and sustainability standards
- Collaborative initiatives with government and trade promotion agencies
Trade Delegation Objective
Through the East Africa delegation, ABPA seeks to build strategic partnerships with key stakeholders, including meat importers, supermarkets, and public sector institutions such as the Ministry of Economy and the Ministry of Agriculture across the region.
The delegation aims to explore market opportunities, identify local partners, and establish long-term commercial relationships while introducing high-quality Brazilian poultry, pork, eggs, and other animal protein solutions to East African markets.
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5. PAJUÇARA ALIMENTOS
PAJUÇARA ALIMENTOS
Export Promotion Program for Brazilian Food Products
About Pajuçara Alimentos
Pajuçara Alimentos is a traditional Brazilian food manufacturer based in Alagoas with nearly 50 years of history in producing highquality pasta, biscuits, and other processed food products. The company combines deep culinary heritage with ongoing innovation to deliver flavorful and nutritious food items that resonate with consumers across generations. With a strong commitment to quality and tradition, Pajuçara has been strengthening its presence domestically and expanding into international markets with support from export promotion initiatives.
Products & Services
• Pasta products (e.g., lasagna, penne)
• Biscuits and wafers in various flavors
• Sequilhos (traditional Brazilian biscuits)
• Biscoitos de polvilho (glutenfree, lactosefree snacks)
• Other processed food products crafted with quality ingredients
Unique Selling Proposition
Pajuçara Alimentos is known for:
• Authentic Brazilian flavors rooted in tradition and heritage
• Rigorous quality control and investment in product innovation
• Diverse portfolio appealing to a wide range of consumers
• Experience participating in national and international food fairs
• A legacy brand that blends tradition with modern food trends
Trade Delegation Objective
Through the East Africa delegation, Pajuçara Alimentos seeks to establish strategic partnerships with regional distributors, supermarkets, food service buyers, and institutional importers. The delegation aims to explore market opportunities, identify local partners, and introduce Brazilian food products that offer tradition, quality, and innovation to consumers in the region.
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6. FAZENDAS SANT’ANNA
FAZENDAS SANT’ANNA
Brazilian Agribusiness & Genetic Livestock Leadership
About Fazendas Sant’Anna
Fazendas Sant’Anna is a longstanding Brazilian agribusiness and livestock genetics company founded in 1974 and headquartered in Rancharia, São Paulo, Brazil. With decades of experience in cattle breeding and agricultural innovation, the organization focuses on high-quality genetic improvement and sustainable livestock production. Its operations span the selection and sale of superior bovine genetics, annual livestock auction events, and implementation of advanced production practices that enhance productivity and environmental management within the beef and dairy sectors.
Products & Services
• High-quality genetic cattle breeding focused on Nelore (PO & POI), Gir, and Brahman breeds
• Annual auction events offering elite breeding stock to national and international buyers
• Sustainable livestock production and environmental management practices certified to ISO 14001 and ISO 9001 standards
• Select agricultural operations including crop cultivation supporting livestock feed and farm management
• Technical support, genetic performance evaluation, and customer advisory services (via commercial contact)
Unique Selling Proposition
Fazendas Sant’Anna stands out for:
• Long heritage of innovation in livestock genetics with more than five decades in agribusiness
• World-class pedigree cattle breeding across key zebu and taurine-derived breeds adapted to tropical environments
• Established and influential annual cattle auction platform that connects premium genetic stock with producers
• Commitment to sustainability and quality through certified environmental and quality management systems (ISO 14001, ISO 9001)
• Integrated approach combining genetics, production efficiency and modern agronomic practices
Trade Delegation Objective
Through targeted international initiatives, Fazendas Sant’Anna aims to connect with strategic partners, livestock producers, distributors, and buyers in key global markets relevant to premium cattle genetics, sustainable livestock systems, and agribusiness innovation. The objective of such delegations is to deepen market understanding, secure long-term partnerships, enhance global brand visibility, and facilitate expansion into regions where demand for high-performance livestock genetics and sustainable agricultural practices is growing.
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7. TIROLEZ
TIROLEZ
Export Promotion Program for Brazilian Dairy Products
About Tirolez
Tirolez is a renowned Brazilian dairy company with a long tradition of producing high-quality cheeses and dairy solutions. Founded in 1980, the company has grown into one of Brazil’s most respected cheese manufacturers, processing premium milk into a wide range of products for both retailer and food service markets. Tirolez combines strong craftsmanship with rigorous quality standards to deliver products that celebrate Brazilian taste and culinary heritage.
Products & Services
• Fresh and processed cheeses including mozzarella, prato (Gouda), Edam, and Minas cheeses
• Specialty cheeses such as Parmesan, Gruyère, Provolone, and smoked varieties
• Cream cheese and ricotta products
• Packaged dairy solutions for retail and industrial/foodservice use
• Product development and technical support for culinary applications
Unique Selling Proposition
Tirolez stands out for:
• Strong heritage and expertise in dairy product craftsmanship
• Broad product portfolio covering everyday cheeses to specialty artisanal varieties
• High manufacturing standards and export-ready operational capacity
• Recognition for quality, including awards at international cheese competitions
• Ability to serve both retail consumers and institutional/industrial clients
Trade Delegation Objective
Through the East Africa delegation, Tirolez seeks to build strategic partnerships with regional importers, distributors, retail chains, foodservice operators, and institutional buyers.
The delegation aims to explore market opportunities, identify qualified local partners, and establish long-term commercial relationships while introducing premium Brazilian dairy products, particularly cheeses and specialty dairy solutions, to meet evolving consumer and professional culinary demands in the region.
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8. ABCZ
ABCZ
Associação Brasileira dos Criadores de Zebu – Brazilian Zebu Cattle Breeders’ Association
About ABCZ
The Associação Brasileira dos Criadores de Zebu (ABCZ) is the Brazilian association representing breeders of zebu cattle, one of the world’s largest livestock associations with over 22,000 members. Founded to support the development and promotion of zebu cattle in Brazil, ABCZ is authorized by Brazil’s Ministry of Agriculture to manage genealogical registration and genetic improvement programs for all zebu breeds in the country. The organization plays a central role in advancing genetic excellence, livestock production, research, and international promotion of zebu cattle, operating through a national network of regional offices and technical specialist
Products & Services
• Genealogical registration and pedigree services for zebu breeds in Brazil
• Genetic improvement and livestock evaluation programs, including Brazil’s largest genetic database of zebu cattle
• Technical support, extension services, and advisory for producers and breeders
• Livestock events, expos, and trade fairs such as ExpoZebu and ExpoGenética
• International promotion and export facilitation through the “Brazilian Cattle” sector project (in partnership with ApexBrasil)
Unique Selling Proposition
ABCZ stands out for:
• Being the leading and oldest zebu cattle breeders’ association globally with deep expertise in genetic improvement and livestock services
• Managing the world’s largest database of zebu genetics with millions of registered animals
• Strong national presence with a broad network of offices and technical personnel across Brazil
• Proven leadership in livestock innovation, quality certification, and international market engagement
Trade Delegation Objective
Through international engagement and the Brazilian Cattle initiative, ABCZ aims to connect with global livestock producers, genetic technology partners, distributors, and agricultural stakeholders to expand market access for Brazilian zebu genetics and livestock technology, foster strategic partnerships, and enhance the global presence of Brazilian livestock solutions that support sustainable meat and dairy production.
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9. PROMEAL
PROMEAL
Export Promotion Program for Brazilian High-Performance Field & Emergency Nutrition Solutions
About Promeal
Promeal is a Brazilian food technology company founded in 2017 in Rio de Janeiro, specializing in high-performance, ready-to-consume nutrition solutions originally developed to meet the rigorous standards of the Brazilian Armed Forces. Leveraging advanced research and development and practical field validation, Promeal delivers nutritionally balanced meals and emergency rations designed for extreme conditions, long shelf life, and operational reliability.
Products & Services
• Ready-to-eat operational meals and rations with up to 24 months shelf life
• High-energy complete meals (400–600 kcal) without refrigeration
• Nutrition solutions for trekking, emergency preparedness, and field operations
• Technical food products used by defense, rescue, and critical operations teams
• E-commerce availability for civilian and institutional buyers
Unique Selling Proposition
Promeal stands out for:
• Technology and formulations tested and approved under military conditions
• Long-duration, thermoprocessed nutrition requiring no refrigeration
• High performance in compliance and safety standards
• Broad applicability from defense to emergency preparedness and outdoor sectors
• Brazilian-engineered solutions with full product traceability
Trade Delegation Objective
Through the East Africa delegation, Promeal seeks to build strategic partnerships with government agencies, armed forces, humanitarian NGOs, and distributors specializing in emergency food and Meals Ready-to-Eat (MREs).
The delegation aims to engage organizations with proven operational capacity and reliability, explore market opportunities, identify qualified local partners, and establish long-term commercial relationships while introducing Brazilian high-performance nutrition solutions for large-scale humanitarian and governmental operations.
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10. UNICAFES
UNICAFES - National Union of Cooperatives of Family Agriculture and Solidarity Economy
Non-Profit National Cooperative Network & Rural Development Advocate
About UNICAFES
The National Union of Cooperatives of Family Agriculture and Solidarity Economy (UNICAFES) is a Brazilian non-profit organization founded in June 2005, based in Brasília, Brazil, that represents and strengthens solidarity-based cooperatives composed of family farmers, traditional communities, and rural populations committed to inclusive and sustainable development. UNICAFES operates through a network of approximately 1,500 cooperatives across 21 Brazilian states, involving more than one million family farming households. The organization promotes social and economic inclusion by supporting rural development, income generation, food production, improved livelihoods, biodiversity preservation, and reduction of social and regional inequalities, guided by principles of gender equity, youth empowerment, and solidarity economy.
Products & Services
• Representation and advocacy for family farming cooperatives and solidarity economy at national and international levels
• Development of commercial strategies and market access support for agricultural products
• Capacity building, education, and training for cooperative governance, management, and finance
• Support and articulation of initiatives in credit, production, labor, commercialization, and infrastructure
• Promotion of inclusion policies, gender equity initiatives, and youth engagement programs
• Promotion of international cooperation, partnerships, and participation in global forums on sustainable agriculture and rural development
Unique Selling Proposition
UNICAFES stands out for:
• Representing a national network of over 1,500 cooperatives and 1 million family farming households across Brazil
• Advocating for inclusive rural development and solidarity-based cooperativism, rooted in equity, sustainability, and democratic participation
• Integrating production, commercialization, and economic empowerment for traditional and family-based agriculture
• Strong national and international partnerships that promote market access and cooperative internationalization
• Active involvement in global dialogues on food security, climate action, and sustainable rural development
Trade Delegation Objective
Through targeted international initiatives, UNICAFES aims to engage strategic partners, institutional buyers, trade agencies, and sustainability-focused investors in key markets to:
• Strengthen market access and export opportunities for Brazilian family farming cooperatives
• Forge technical partnerships and collaboration on sustainable agricultural value chains
• Enhance global visibility of solidarity economy models and cooperative products
• Promote inclusive and equitable rural development solutions aligned with sustainable development goals (SDGs) and ecological transition agendas.