AMENA AFRICA

Kenya

KENYA

Pillars of Economic Growth

Kenya’s economy thrives on a dynamic blend of agriculture, tourism, manufacturing, and technology. Positioned strategically as the entry point to East Africa, Kenya stands as a regional leader. The country’s forward-thinking regulatory framework and expanding middle class makes it an attractive destination for global investors.

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Main Economic Opportunities in Kenya

Agri-Business Powerhouse

Agriculture is central to Kenya’s economy, contributing 20-25% of GDP and employing about 70% of the population. Kenya leads globally in black tea exports and is a key producer of coffee and horticultural products, with vast opportunities across the farming, processing, and export value chain.

Service Sector Dominance

The services sector, contributing 50-55% of GDP, is Kenya’s largest economic driver. Key areas include financial services, tourism, and ICT. The country’s financial sector is strong, tourism thrives on its renowned wildlife, and ICT is booming, with Kenya becoming a leading tech hub in Africa, especially in mobile money innovation.

Manufacturing and Value Addition

Manufacturing accounts for 8-10% of GDP, focusing on food processing, beverages, textiles, and cement. The sector emphasizes value addition, particularly in agro-processing, offering significant growth potential for industries that enhance raw agricultural products.

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Kenyan market overview

Kenya has experienced an average GDP growth of 5.84% over the last 10 years. Over 60 languages are spoken in the country however, there are only 2 official languages spoken by majority of the population.

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