Machinery manufacturer
Service: Distributor Search
Location: Kenya and Ghana
Mandate
Assessing suitable full-scope distribution partners for the client in Kenya and Ghana
About Client
Client's industry
Project duration
Objectives
The primary objective of our distributor search project was to identify and secure ideal full-scope partners (sales and after-sales) for our client in Kenya and Ghana. This involved understanding the client’s product, target audience, and desired distribution channels across Africa. We aimed to find distributors with established networks, strong reputations, and proven success in aligning with brands akin to the clients’. Through this targeted search, we sought to optimize the client’s market reach and accelerate product sales throughout Africa.
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Our approach
Results
Our targeted search identified two perfect distributor fits – one Kenyan and one Ghanaian – aligning with the client's product and target audience. We facilitated introductions, sparking successful negotiations that led to long-term partnerships. These thriving distributors continue to significantly boost the client's sales and brand presence across these key Kenyan and Ghanaian markets.
