Pre-cast concrete technology manufacturer
Service: Market entry strategy
Location: Kenya
Mandate
Developing a route-to-market strategy for the client who was interested in exploring their market opportunity in Kenya
About Client
Client's industry
Project duration
Objectives
Our market entry strategy aimed to propel a precast concrete technology manufacturer into Kenya’s active affordable housing program. We focused on understanding the program’s specific needs and regulations for precast concrete solutions. This involved in-depth research on project types, material specifications, and cost competitiveness of precast technology. By analyzing the competitive landscape, we sought to identify ideal market positioning and potential partnerships to amplify the client’s impact. Ultimately, the strategy aimed to equip the client with a roadmap for successful market entry, capitalizing on Kenya’s affordable housing initiative
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Our approach
Results
Our data-driven approach yielded a winning market entry strategy for the client's precast concrete technology in Kenya's affordable housing program. Through in-depth research, we provided strategic entry recommendations and modeled various scenarios for success. This comprehensive analysis, coupled with potential partnership identification, impressed the client, leading to their approval and our ongoing support in implementing the strategy. Their Kenyan market entry is nearing fruition, with the first sale on the horizon.
