#AskAMENA
Have you ever wondered what the key challenges are in accessing African markets? You are not sure how to identify trusted business partners on the continent, or you are seeking advice on how to overcome importation issues? Ask AMENA provides an interactive online library of engaging videos which explore these common challenges.
Our interactive online library
Partnerships for Progress: AMENA AFRICA's Collaborative Solutions in Africa
How Financial Models Drive Strategy and Performance in the African Market 📈 Join Ephraim Owuor MBA, FMVA® ., Associate Consultant at AMENA AFRICA, as he explores why investing in a 3-statement financial model is essential for your business growth.
Mastering Business Etiquette in Africa: Key Insights from AMENA AFRICA
🌍Navigating Africa’s diverse business landscape requires a deep understanding of local customs and practices. In this informative video, Peninah Kinyanjui, Executive Assistant at AMENA AFRICA, shares valuable insights on how to successfully engage in business across the continent. Whether you’re entering the market or looking to strengthen existing partnerships, these tips will help you avoid pitfalls and build lasting relationships.
Partnerships for Progress: AMENA AFRICA's Collaborative Solutions in Africa
Partnerships for progress are essential for fostering innovation, driving economic growth, and addressing global challenges. By combining resources, expertise, and networks, organizations can achieve goals that might be unattainable alone. These collaborations span public, private, and nonprofit sectors, enhancing capabilities and creating synergies. Watch as our senior consultant Brian Kagondu shares insights on why partnering and collaborating with us is essential for your business growth in Africa.
A Focus on the Nigeria's Fintech Industry
The Fintech Industry in Nigeria holds a prominent position within the African continent, demonstrating steady growth and garnering increasing international recognition and acceptance. Notably, the sector is witnessing stronger collaboration with established enterprises, fostering a conducive environment for innovation and progress. Among the notable advancements, digital payments, digital investment, digital capital raising, digital assets, and neo-banking have emerged as impactful developments. Particularly, the digital investment segment showcases significant potential, projecting a total transaction value of US$58.37 million by the end of 2023.
Navigating African Markets: AMENA AFRICA's Strategies for Success
Unlock success in African markets with AMENA AFRICA’s expert strategies! Our deep industry knowledge and tailored local solutions ensure seamless market entry and sustained growth. From conception to execution, we guide you every step of the way, navigating unique challenges and opportunities across the continent. 📽️ Watch our junior associate consultant, Dike Okechukwu, discuss these strategies in detail. Visit www.amena-africa.com to learn more about our diverse African markets and how we can help your business thrive. 🚀🔑
The Journey to Success: AMENA AFRICA's Guide to Market Entry in Africa
Unlock the vast potential of Africa with AMENA AFRICA as your guide. Our rich expertise and strategic approach pave the way for your success story in key African markets. Watch the video as our associate consultant, Ayobami Fagbemi, dives deep into market entry strategy and what you need to know.
Why you should consider AMENA Africa's business delegation service offering
Reflecting on a successful 2023, AMENA Africa is proud to showcase the accomplishment of conducting 7 impactful business delegations to key African nations including Nigeria, Kenya, Rwanda, Ivory Coast, and Ghana. 🌐 Our commitment to facilitating meaningful connections saw companies engaging in B2B matchmaking, enlightening company tours, and insightful site visits, fostering invaluable partnerships. As we approach the end of this year, we’re geared up and eager to be the driving force behind your next business delegation to the African continent. 🚀 Let AMENA Africa be your trusted partner on the ground, ensuring a seamless and productive experience. Ready to embark on your next business adventure in Africa? Reach out to us via our website at www.amena-africa.com. Let’s make your business delegation a strategic and prosperous journey!
Opportunities in the hydro power sector in Africa
Interested in the hydro power sector in Africa? Dive into today’s episode where we explore the vast opportunities it offers! Meet Florian Ehrenreich, a seasoned hydropower expert from Global Hydro Energy, Austria. With his insights on business development and sales in Africa, he sheds light on the sector’s potential and key considerations for investment.
Foreign Direct Investment in Africa between 2011-20
As the world’s next growth frontier region, Africa has become an increasing target for foreign direct investment. The East Africa sub-region received the least FDI in comparison to the Southern and Western and sub-regions of the continent mostly due to policy bottlenecks and political tension in countries such as Ethiopia. Countries receiving the highest FDI between 2011 and 2020 include Egypt at US$56.2 billion dollars, Nigeria at US$45.1bn, South Africa at US$41.3bn, Mozambique at US$37.17bn and Ghana at US$32.5bn. FDI has moved from the industrial towards the services sector with emphasis on telecommunications due to the shift towards hybrid and flexible working that has encouraged the need for transformative business and lifestyle solutions.
West Africa's construction sectors - key opportunities
The West Africa region consists of 16 member countries and is arguably one of the world’s fastest growing regions. In 2020 alone, the region recorded 76 economic development projects worth US$79bn. The region’s total number of projects increased by 1.3%, while the total value of the overall projects declined by 2.3%. Nigeria, which is the region’s largest country, registered the highest number of projects at 26, followed by Ghana with 16 projects and Côte d’Ivoire with 10. Most projects in Nigeria are in the infrastructure sector, particularly roads and bridges. The infrastructure sector in the region has 38 key projects, followed by the energy & power sector with 17 projects and the real estate sector with 13 projects in total.
The impact of digitilisation on Ghana's logistics sector
Digitalisation is rapidly transforming the shipping and logistics sector globally, however in Africa, Ghana is making particularly significant strides by adopting digitalisation enhancements to increase its port handling capacity. The country uses Integrated Customs Management Systems (ICUMS), an end-to-end trade facilitation, cargo inventory management and security protection solution. The system uses drive-through scanners that determine discrepancies between the image and the bill of lading. The system also entails optical character recognition cameras that monitor and control the movement of cargo, vehicles, port users and other operations.
Why invest in business advisory services
Wonder why you should invest in business consulting services? Watch, as Catherine Kittony, one of our Senior Consultants in Nairobi explains why you should go for it today! We believe that innovative products and services have a market in Africa and we would like to support you in taking steps to tap into your opportunities on the ground. It is essential to seek business advisory services to be successful in Africa’s growth markets and we are here to help you achieve your success!
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South Africa, do I have a market?
With a population of 59.3 million and a projected GDP growth rate of 1.4%, South Africa is one of the fastest-growing economies in Africa. There is no doubt that South Africa is a great gateway to the continent when planning your entry. It is a stable market with arguably the most mature sectors in Africa. South Africa is also considered as a gateway to the dynamic southern African markets such as Namibia, Botswana and Angola. International companies including BMW and Volkswagen have been successfully operating in South Africa for decades, and so can yours! Our Managing Director Holger Vogt gives key insights on why South Africa is the launching pad to accessing Africa.
Waste management in West Africa - Opportunities
The waste management and renewables sectors in the West African sub region are rapidly expanding in light of developing trends. Governments in West Africa are constantly seeking new and innovative means to to tackle the waste menace confronting them, as local firms are encouraged to take up these opportunities. Currently, Nigeria produces about 32m tons of waste annually, while Egypt produces around 52m annually making it one of the largest waste producers on the African continent. Some of the best prospects in waste management include plastics recycling, particularly in turning them into food griddle products or containers. Metal, glass and paper recycling also present abounding opportunities for manufacturers to tap into.
Four reasons to invest in an In - Market Representation
Ever wondered what the benefits of in-market representation are? We have seen our clients benefit substantially from the in-market representation services we offer, particularly in a time where business travel was limited. These services include distributor/ partner identification, meeting scheduling, relevant industry event participation and general point of contact for clients’ partners and buyers.
Agribusiness in West Africa - What are the opportunities?
The Agribusiness sector in West Africa provides a new frontier for firms seeking to tap into the region’s food basket. Most West African economies are import dependent for their food and agricultural production needs. For instance, Ghana spends about $3 billion annually on their food import bill while Nigeria spends close to $10 billion annually on the same. We have identified a number of key opportunity-rich areas within the agribusiness value chain in West Africa including manufacturing of FMCG products, prepackaged food, meat and meat products and confectionery products.
Wondering why you should consider engaging us?
Market knowledge is a critical aspect that firms should consider when venturing into new markets. At AMENA, we develop tailored solutions for businesses seeking to venture and expand their operations on the African continent. AMENA Africa’s Managing Director Holger Vogt gives a snapshot of our services and why you should consider partnering with us on your next project in Africa.
What to consider when entering African markets
There are a number factors that determine a firm’s successful entry into our dynamic African markets. A few insights foreign firms need to ascertain while they are seeking to expand in Africa include the overall objective of the company, the expansion strategy, the status of the current and future market including the size of the market among others.