Market Entry
Why Sub-Saharan Africa is the world’s next big market entry destination and how to get in before the rush For much of the past two
June 18, 2026
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Article & News
Author: AMENA AFRICA
Africa Affairs
The New Scramble for Africa: Why Chinese and Brazilian Companies Are Winning While European Firms Hesitate If you have been a keen observer, you might
June 4, 2026
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Africa Affairs
The Africa Forward Summit 2026: Does it present a new investment architecture for the continent? On May 11th and 12th 2026, Nairobi became the epicentre
May 15, 2026
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Africa Affairs
The Tariff and FX Reality: Why Pricing Strategies in Nigeria Need Rethinking Nigeria’s business environment, far from static, has been a volatile landscape characterized by
April 30, 2026
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Africa Affairs
The US/Israel–Iran war is reshaping Africa’s trade landscape. What does this mean for investment? On 28 February 2026, the United States and Israel launched a
April 8, 2026
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Market Entry
Market Entry: Why business delegations to African markets can only be just a first step Every year, hundreds of business executives take flights to African
March 13, 2026
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Growth Strategy
Building local partnerships for sustainable business growth in Nigeria Nigeria’s recent economic recalibration — a rebasing of GDP, stronger external positions and an easing of
December 10, 2025
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Africa Affairs
The Elephant Not in the Room: How Leaders Are Responding to America’s Absence from the G20 The November 22–23, 2025, Group of Twenty (G20) summit
November 27, 2025
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Market Entry
The role of AI in shaping market-entry strategies for African businesses When a global consumer-goods company or a fintech start-up decides to enter an African
November 10, 2025
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Market Entry
Navigating Regulatory and Operational Challenges in African Markets Africa’s economic landscape brims with opportunity, boasting a fast-growing population, urbanization, and rising consumer markets. Yet the
October 21, 2025
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