AMENA AFRICA

A Lens into Africa’s Top Growth Industries 

A Lens into Africa’s Top Growth Industries Africa is a beast and a beauty. Poised to be the world’s second fastest-growing region in 2024, the African continent is ripe with opportunities for business potential and growth.  Africa’s soil is abundant with fast growing economies and companies that are capitalising on natural resources, technological innovations, and […]

Why Invest in Ghana

Why invest in Ghana The Covid-19 pandemic triggered cascading health and economic challenges globally, and Ghana was no exception. Prior to the pandemic ushering in a far-reaching economic crisis, Ghana was one of the fastest growing economies in the world with a GDP growth rate of about 7%. Despite this, there is currently a rebound […]

Ghana Poultry Industry

Chicken & Egg Affair: Why Ghana’s poultry industry is slowly dying Ghana consumes approximately 300,000 metric tonnes of imported poultry meat annually. 5% of this is produced locally with 95% supplemented by imports from the Netherlands, Brazil, USA and other markets at a value of nearly US$400m. According to the Ghana National Association of Poultry […]

4 Misconceptions about doing business in Nigeria

4 Misconceptions about doing business in Nigeria There is a general misconception amongst the international business community that Nigeria is a “no-go area” when planning market entry strategy to new frontier markets. This article hopes to challenge myths and question what most people associate with Nigeria and its market potential. I almost hear you thinking […]

Digital Marketing

6 methods market research firms in Africa should use for successful digital marketing The advent of COVID 19 led to the evolution of the digital space which was brought about by limitation in movement. Companies across the globe were forced to device ways of remaining in business as employees were forced to work remotely. As […]

Affordable Housing

The challenges facing public private partnership projects in Africa The challenges facing public private partnership projects in Africa Ever heard the phrase ‘Africa Rising’? This phrase was used frequently at the start of the 21st century as a reference to the expansion of African economies.  It encapsulates the visible growth in the continent despite the […]

Agro-processing in Africa

How to make it in Africa’s Agro-processing sector The move towards agro-processing is one that has been accelerated among many nations in sub-Saharan Africa that became subject to food shortages due to trade disruptions. Africa has a wide range of agro-climatic conditions that are ideal for a wide variety of agricultural output. Despite this, it […]