German - South Africa
BMWK Business Delegation to South Africa
Sector: Cosmetics & Cleaning Products
Cities: Johannesburg & Cape Town
Duration: 1 week (20–24 April 2026)
The delegation will bring German companies from the cosmetics and cleaning products sector to South Africa to explore partnerships, distribution opportunities, and market entry possibilities. The programme combines sector presentations, networking events, and individual B2B meetings with South African companies.
The programme will take place in two cities Johannesburg and Cape Town over five days.
Browse a company of interest below!
Browse Company Profile
Dr. Spiller GmbH
Premium German Skincare Manufacturer
About Dr. Spiller GmbH
Dr. Spiller GmbH is a family-owned German cosmetics manufacturer with more than 60 years of expertise in premium skincare development and production. Headquartered in Germany, the company operates as a fully integrated manufacturer, managing research and development, formulation, production, design, marketing, warehousing, and global distribution in-house.
Dr. Spiller products are currently distributed in over 50 countries worldwide, primarily through professional beauty channels including cosmetician studios, spas, hotels, and selected pharmacies. The company manages three brands , Dr. Spiller, Manage Your Skin, and Travel More , offering nature-inspired skincare solutions designed to support long-term skin health across various skin types and treatment concepts.
Products & Services
- Premium facial and skincare treatment products
- Skin cleansing and dermatological care preparations
- Hand, foot, shaving, and lip care solutions
- Hair treatment products
- Professional spa and beautician treatment systems
- Regulatory support and localization assistance for distribution partners
Unique Selling Proposition
Dr. Spiller’s strength lies in its fully integrated in-house production model, premium positioning, and commitment to nature-inspired skin health solutions. The company combines scientific formulation expertise with pure ingredients and German manufacturing standards. With an established presence in over 50 international markets and dedicated regulatory capabilities, Dr. Spiller offers reliable, high-quality skincare concepts tailored for professional beauty and wellness environments.
Trade Delegation Objective
Dr. Spiller is seeking to establish a long-term partnership with a well-established and experienced exclusive distributor in South Africa. The company aims to introduce its premium German skincare portfolio to the professional beauty, spa, and wellness market. Partners should be capable of handling registration and market access requirements and build sustainable commercial relationships within the region.
Browse Company Profile
CareActive GmbH
German Specialist in Medical Foot Care & Private Label Solutions
About CareActive GmbH
CareActive GmbH specializes in medical foot care products and private label manufacturing for B2B partners. The company focuses on supporting small and medium-sized enterprises in developing and expanding their own branded foot care portfolios through flexible white-label solutions. With expertise in formulation, production, and customized product development, CareActive offers scalable manufacturing solutions with minimum order quantities typically ranging between 500 and 1,000 units.
Products & Services
- Medical foot care products, including foot foams and antifungal solutions
• Nail care and specialized podiatry-related treatments
• Private label (white label) manufacturing for B2B clients
• Customized product development based on client requirements
• Flexible labeling and branding solutions for international markets
Unique Selling Proposition
CareActive differentiates itself through its strong focus on medical foot care expertise combined with flexible white-label manufacturing capabilities. The company enables partners to develop their own branded product lines with competitive cost structures and adaptable production volumes. With a partnership-driven approach and global standard manufacturing protocol, CareActive provides reliable, high-quality solutions tailored to professional and retail distribution channels.
Trade Delegation Objective
CareActive seeks to identify suitable distribution and private label partners in South Africa, particularly companies with established networks in podiatry, medical, pharmacy, or specialized retail channels. The company aims to build long-term B2B relationships, explore opportunities for brand development through white labeling, and introduce German-manufactured medical foot care solutions to the South African market.
Browse Company Profile
Bürstenfabrik Keller GmbH
Manufacturer of high-quality natural brushes since 1869
About Bürstenfabrik Keller GmbH:
Bürstenfabrik Keller GmbH is a long-established family business specializing in the production of high-quality brushes made from wood and natural materials. Founded in 1869, the company combines over 150 years of craftsmanship with modern production standards and sustainability certifications, including FSC, EMAS, and IFS.
Keller manufactures hair brushes, body brushes, household brushes, and pet brushes for international markets, exporting to approximately 70 countries worldwide. With a weekly production capacity of around 38,000 pieces and flexible order quantities starting from as few as 25 units, the company serves both branded and private label customers, including drugstores, organic retailers, and online stores focused on quality and natural products.
Products & Services
- Natural hair brushes made from wood and sustainable materials.
- Body care and wellness brushes.
- Household cleaning brushes.
- Pet grooming brushes.
Unique Selling Proposition
Bürstenfabrik Keller stands out through its long heritage in brush manufacturing, sustainable production, and fully German-based manufacturing processes. The company combines traditional craftsmanship with modern certifications and offers flexible production volumes, including small batch orders and private label capabilities. With strong international export experience and eco-friendly positioning, Keller delivers premium natural brush solutions for quality-focused markets.
Trade Delegation Objective
Bürstenfabrik Keller seeks to identify an exclusive distribution partner in South Africa to support long-term market entry and brand positioning. The company aims to explore opportunities in premium retail, natural product stores, and online channels, while introducing sustainable, high-quality brush products to consumers seeking natural and durable alternatives.
Browse Company Profile
Accentra GmbH
Gift & Seasonal Body Care Product Specialist
About Accentra GmbH:
Accentra GmbH is a manufacturer, and product developer specializing in giftable body care, wellness, and beauty products. Founded in 1992, the company manages a portfolio of more than 1,000 products, with strong expertise in seasonal and themed gifting collections. Accentra combines trend-driven design, packaging innovation, and flexible manufacturing capabilities to deliver products tailored to retail, e-commerce, and private label partners worldwide. In addition to its gifting collections, the company produces certified natural cosmetics in its German facility and offers both branded and customized solutions.
Products & Services
Gift-oriented body care and wellness products (shower gel, body lotion, hand care, soaps)
• Seasonal and themed gifting collections (Christmas, Valentine’s, Mother’s Day, year-round gifting)
• Bath products including bath bombs, bath salts, and bath accessories
• Children’s and men’s body care gifting collections
• Certified natural cosmetics produced in Germany
• Private label and customized product design solutions
Unique Selling Proposition
Accentra differentiates itself through its strong focus on design-led gifting concepts, trend-driven packaging, and extensive seasonal collections updated annually. The company offers over 1,000 products across multiple themed collections and combines flexible production, private label capabilities, and scalable manufacturing. By focusing on emotional gifting experiences rather than ingredient-led positioning, Accentra provides ready-to-sell collections tailored for retail, e-commerce, and promotional markets.
Trade Delegation Objective
Accentra aims to identify retail, distribution, and e-commerce partners in South Africa, particularly drugstores, perfumeries, department stores, supermarkets, and gifting retailers. The company seeks to introduce its ready-made gifting collections to the market, while exploring opportunities for customized and private label collaborations.
Browse Company Profile
Prüess GmbH
German Process Engineering Specialist for Cosmetics, Pharma & Food
About Prüss GmbH:
Prüess GmbH is a German process engineering company specializing in the design and construction of production plants for the cosmetic, pharmaceutical, and food industries. The company develops and manufactures advanced processing equipment and turnkey solutions for manufacturers worldwide, with ongoing projects in Africa including Ghana and Kenya.
Prüess focuses particularly on extraction technologies that enable the processing of natural raw materials such as leaves and roots to obtain ingredients, colors, and flavors using water or ethanol-based processes. In addition to extraction systems, the company produces mixing units, evaporation equipment, and cleaning systems in stainless steel, supporting modern production environments across multiple industries.
Products & Services
- Extraction plants for natural ingredients used in cosmetics, food, and pharmaceuticals
- Mixing and processing equipment for industrial production
- Evaporation and concentration systems
- Stainless steel cleaning equipment and process solutions
- Engineering and technical consulting for production facilities
Unique Selling Proposition
Prüess differentiates itself through specialized extraction technology and advanced process engineering expertise for natural ingredient processing. The company delivers tailored industrial solutions for manufacturers seeking to enhance production efficiency and product innovation. With international project experience and a strong focus on technical collaboration, Prüss supports manufacturers in developing high-quality production capabilities across multiple sectors.
Trade Delegation Objective
Prüess aims to connect with technical managers, site managers, and production decision-makers in South African manufacturing companies within the cosmetics, pharmaceutical, and food sectors. The company seeks to build market awareness, understand local production needs, and establish relationships that support future plant and equipment projects.
Browse Company Profile
Werner & Mertz (Erdal-Rex GmbH)
German Pioneer in Ecological Cleaning Solutions – Frosch Brand
About Werner & Mertz (Erdal-Rex GmbH):
Werner & Mertz is an internationally recognized holding company for its ecological cleaning solutions under the Frosch brand. While the Erdal brand is historically known for shoe care, the company’s strategic international focus today lies firmly on sustainable household cleaning and detergent solutions.
Frosch was launched over 40 years ago and has become a trusted ecological brand built on a comprehensive 360-degree sustainability philosophy. The company produces exclusively in Germany and Austria, operating EMAS-certified facilities and maintaining strict environmental and quality standards across its entire portfolio.
Products & Services
- Ecological household cleaners
- Dishwashing liquids and dishwasher tablets
- Laundry detergents and fabric softeners
- Baby-focused detergents and toy cleaners (Frosch Baby)
- Specialized floor care products (Emsal)
- Sanitary and pipe cleaning solutions (Rorax)
Unique Selling Proposition
Werner & Mertz differentiates itself through its fully ecological product philosophy and sustainable packaging innovation. Frosch products feature 100% ecological formulations and PET bottles made from 100% recycled material sourced from Germany’s recycling system. Production takes place exclusively in Germany and Austria, reinforcing premium quality and environmental credibility.
The brand combines strong performance with verified sustainability credentials, targeting environmentally conscious consumers in the premium FMCG segment. Its established European market success and integrated sustainability approach position Frosch as a differentiated alternative to multinational cleaning brands.
Trade Delegation Objective
Werner & Mertz seeks to appoint one exclusive nationwide FMCG distributor in South Africa with strong retail relationships, structured sales and marketing capabilities, and experience handling European or German brands. The company aims to introduce its core world assortment of approximately 25 SKUs and position Frosch within premium supermarket chains.
Browse Company Profile
BelCos Cosmetics GmbH
German Skincare Specialist for Professional and personal Care Solutions
About BelCos Cosmetics GmbH:
BelCos Cosmetics GmbH is a German skincare company specializing in advanced skincare solutions designed for both personal use and professional institutional settings. The company develops products that address specific skin concerns and conditions, offering targeted treatments used in everyday personal care as well as in beauty clinics and professional skincare environments.
BelCos focuses on high-performance formulations that combine natural ingredients with scientifically developed, medical-grade cosmetic actives. Some products within the portfolio carry organic certifications, reflecting the company’s commitment to quality and ingredient transparency. With experience in international markets, including prior exposure to South Africa, BelCos seeks to expand its presence through carefully selected distribution partners.
Products & Services
• Targeted skincare solutions for personal care
• Professional skincare products for beauty clinics and institutions
• Dermatologically focused treatments for specific skin concerns
• Products combining natural ingredients with medical-grade cosmetic actives
• Selected products with organic certifications
Unique Selling Proposition
BelCos distinguishes itself through problem-solving skincare formulations that combine natural ingredients with high-quality, medical-grade cosmetic components. The company focuses on delivering effective treatment-oriented solutions rather than purely preventive or maintenance products. This hybrid approach allows BelCos to serve both consumer retail markets and professional skincare environments such as clinics and aesthetic practices.
Trade Delegation Objective
BelCos Cosmetics seeks to identify an exclusive distribution partner in South Africa capable of supporting a multi-channel market entry strategy. The company aims to supply retailers such as supermarkets, hypermarkets, pharmacies, and e-commerce platforms while also targeting professional skincare institutions. Through the delegation, BelCos intends to gain deeper insight into the local retail landscape, conduct store checks, and establish long-term partnerships to support brand development in the South African market.
ErlenWelt GmbH (Elevate)
ErlenWelt GmbH (Elevate)
Supplier of Fragrances & Specialty Raw Materials
About ErlenWelt GmbH (Elevate):
ErlenWelt GmbH, operating under the brand Elevate, is a German company specializing in fragrances and specialty raw materials used in the formulation of consumer products across multiple industries. The company works closely with manufacturers to develop tailored fragrance solutions and ingredient concepts for products such as detergents, household cleaners, and personal care items.
Elevate focuses on project-based collaboration with manufacturers and brands, adapting fragrance profiles and raw material solutions to specific market requirements and consumer preferences and providing customized fragrance solutions that support product differentiation and brand positioning.
Products & Services
• Fragrance development for detergents and household cleaning products
• Fragrance solutions for personal care and cosmetic products
• Supply of specialty raw materials for product formulation
• Tailor-made fragrance projects adapted to local market preferences
• Technical support for fragrance integration in consumer products
Unique Selling Proposition
Elevate differentiates itself through its ability to develop customized fragrance concepts tailored to the specific tastes and market dynamics of different regions. The company combines fragrance expertise with deep understanding of consumer product manufacturing, enabling brands and producers to create differentiated products that match local consumer preferences. Its project-based approach and experience working with large-scale manufacturers allow Elevate to support product innovation across diverse markets.
Trade Delegation Objective
Elevate aims to identify potential clients and local agents in South Africa within the detergent, household care, and personal care manufacturing sectors. The company seeks partners with strong knowledge of the chemical and fragrance market who can facilitate introductions to large manufacturers and brands. Through the delegation, Elevate intends to explore market opportunities, better understand local industry dynamics, and establish long-term commercial partnerships in the South African consumer goods sector.
Browse Company Profile
Dreiturm
Manufacturer of Cosmetics, Professional Cleaning & Private Label Solutions
About Dreiturm GmbH:
Dreiturm GmbH is a German company with a history spanning more than 200 years, celebrating its bicentennial anniversary recently. It operates as one of Germany’s oldest soap and cosmetics manufacturers. Originally founded as a soap producer, Dreiturm has evolved into a diversified manufacturer covering cosmetics, professional cleaning solutions, disinfection systems, and contract manufacturing services.
Today, around 60–65% of the company’s turnover is generated in the cosmetics sector, while professional cleaning represents a strong and profitable business pillar. Dreiturm produces entirely in Germany, supplying high-end formulations and packaging to European and international markets including North America, Asia, and the Middle East. The company combines long-standing manufacturing expertise with modern production facilities and regulatory know-how across cosmetics, cleaning agents, pharmaceuticals, and medical devices.
Products & Services
- Cosmetic manufacturing (skincare, selective cosmetics, color cosmetics)
- Professional cleaning products (200+ SKUs for B2B applications)
- Disinfection solutions, including concepts for healthcare and elderly care facilities
- Private label and white label production for drugstore, pharmacy, and perfumery chains
- Contract manufacturing for cosmetics, cleaning agents, pharmaceuticals, and medical devices
- Branded product distribution for selective beauty and specialty retail
Unique Selling Proposition
Dreiturm differentiates itself through over 200 years of manufacturing heritage, and integrated expertise across cosmetics and professional cleaning. The company offers high-quality formulations using premium raw materials and provides end-to-end services including private label, contract manufacturing, and branded distribution. With proven international export experience and the ability to combine cosmetics and cleaning solutions under one supplier, Dreiturm delivers operational efficiencies and consistent quality standards for retail and institutional partners.
Trade Delegation Objective
Dreiturm aims to establish strategic partnerships in South Africa across three core areas: professional cleaning and disinfection (including facility management companies and healthcare institutions), private label and white label production for drugstore and pharmacy chains, and branded cosmetic distribution through perfumery and selective retail channels. The company seeks direct engagement with major retail chains as well as selective distributors for long term market development
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