ApexBrasil - East Africa Roadshow
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1. Lorenzetti
Lorenzetti
Brazilian Manufacturer of Sanitary, Heating & Home Solutions
About Lorenzetti
Lorenzetti is a historic Brazilian manufacturing company with over 100 years of operation, known for its innovation, quality, and design excellence in home comfort and building solutions. Founded in 1923, the company evolved from producing metal components to becoming a leader in products for water heating, sanitation, and household comfort, with national and international distribution.
Lorenzetti’s diverse portfolio serves residential, commercial, and industrial markets with reliable, technologically advanced products that combine performance, durability, and environmental awareness.
Products & Services
• Electric showers, water heaters, and heating appliances
• Electrical accessories including switches, plugs, sockets, and distribution panels
• Electric faucets and other water-related electrical products
• Electrical material and components for construction and residential markets
• After-sales support and technical assistance network
Unique Selling Proposition
Lorenzetti brings together a strong century-long Brazilian heritage and export capability, characterized by:
- Leadership in home comfort and water heating solutions
- High manufacturing standards with innovative design and technology
- Broad product range meeting diverse market needs
- Established presence in national and international markets
- Commitment to quality, sustainability, and customer satisfaction
Trade Delegation Objective
Through the Rwanda delegation, Lorenzetti seeks to build strategic partnerships with distributors, and importers.
The delegation aims to explore market opportunities, identify local partners, and establish long-term commercial relationships while introducing high-quality Brazilian sanitary, water heating, and home comfort solutions to the region.
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2. FAME – FÁBRICA DE APARELHOS E MATERIAL ELÉTRICO LTDA
FAME – FÁBRICA DE APARELHOS E MATERIAL ELÉTRICO LTDA
Export Promotion Program for Brazilian Electric Heating & Electrical Solutions
About FAME – Fábrica de Aparelhos e Material Elétrico Ltda
FAME is a historic Brazilian manufacturer founded in 1940 in São Paulo, originally producing soldering irons and later expanding into a wide range of electrical appliances and materials. Over more than eight decades, the company has grown into one of Brazil’s most respected producers of electric water heating solutions and electrical accessories, with multiple production units, thousands of employees, and global export operations. FAME remains guided by its founding principles of hard work, honesty, and vision for the future.
Products & Services
• Electric showers, water heaters, and heating appliances
• Electrical accessories including switches, plugs, sockets, and distribution panels
• Electric faucets and other water-related electrical products
• Electrical material and components for construction and residential markets
• After-sales support and technical assistance network
Unique Selling Proposition
FAME stands out for:
• A long legacy of quality manufacturing since 1940, rooted in innovation and reliability
• A comprehensive portfolio of electric heating and electrical products suitable for diverse applications
• Export experience with products distributed in more than 40 countries
• Quality management certifications, including ISO 9001 and international product compliance recognitions
• Strong brand reputation within Brazil’s construction and electrical supply sectors
Trade Delegation Objective
Through the East Africa delegation, FAME seeks to build strategic partnerships with sales partners, distributors, wholesalers, and home improvement retailers across the region. The delegation aims to explore market opportunities, identify qualified local partners, and establish long-term commercial relationships while introducing Brazilian electric heating and electrical solutions that support energy-efficient water heating, safe electrical infrastructure, and reliable electrical components in residential and commercial environments.