The role of AI in shaping market-entry strategies for African businesses
The role of AI in shaping market-entry strategies for African businesses When a global consumer-goods company or a fintech...
Blogs
Welcome to the AMENA AFRICA blog
Wonder what makes us tick? What keeps us up at night? Or simply why we are here doing the work and pursuing the African dream of prosperity? Take a peek inside the minds of our extremely dedicated and talented team, spread across the continent. Our blog is home to our individual takes on current affairs, advise on how to access Africa and anecdotes of why we love our continent.
Navigating Regulatory and Operational Challenges in African Markets
Navigating Regulatory and Operational Challenges in African Markets Africa’s economic landscape brims with opportunity, boasting a fast-growing population, urbanization,...
What is the Transformative Role of Artificial Intelligence in Market Entry Strategies in Nigeria?
What is the Transformative Role of Artificial Intelligence in Market Entry Strategies in Nigeria? "Nigeria's AI landscape has matured...
Breaking into African Markets
Breaking into African Markets: How to Find a Distributor in Africa for Success We are drawn to this quote...
Digital Marketing
6 methods market research firms in Africa should use for successful digital marketing The advent of COVID 19 led...