AMENA AFRICA

National investment promotion agency 

Service: Regional representation (Africa)

Location: Africa (South Africa, Kenya, Nigeria)

Mandate

Supporting the driving of African investment into Hong Kong 

About Client

The client is the Hong Kong Special Administrative Region (HKSAR) Government Department responsible for Foreign Direct Investment.  Their vision is to strengthen Hong Kong’s status as the leading international business location in Asia. Their mission is to attract and retain foreign direct investment which is of strategic importance to the economic development of Hong Kong.  

Client's industry

Investment promotion 

Project duration

2 years

Objectives

Our investment promotion services involve attracting high-potential investors to Hong Kong from across Africa. We focus on identifying individuals and businesses aligned with Hong Kong’s growth sectors, including technology, agriculture, and creative arts. Through targeted outreach and lead generation, we aimed to convert their interest into concrete investment opportunities. This involved highlighting the unique advantages of Hong Kong’s business environment, such as its robust financial system, skilled workforce, and strategic location as a gateway to Asia. Ultimately, the project seeks to facilitate a win-win scenario – channeling valuable African investment into Hong Kong’s thriving economy while offering African businesses a springboard for international expansion

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Our approach

We employ a multi-pronged approach to promote our client’s investment opportunities in Hong Kong across Africa. Leveraging our network, we identify high-potential investors in tech, agriculture, and creative industries. Through targeted outreach and lead generation, we present the benefits of Hong Kong’s business environment, including its financial strength, talent pool, and strategic location. This aims to convert interest into concrete investment plans.

Results

Our strategic approach continues to yield investment promotion success for our client in Hong Kong. By leveraging our pan-African network, we identified and connected with high-potential investors in the targeted tech, agriculture, and creative arts sectors. Our ongoing partnership with the client ensures continued support in attracting and converting promising leads, fostering a sustainable flow of African investment that fuels Hong Kong's economic growth.