AMENA AFRICA

Identifying suitable partners in West Africa

Service: Distributor Search 

Location: Ghana & Nigeria

Mandate

We were mandated to identify suitable distribution partners in Ghana & Nigeria

About Client

The client is a Singaporean based company specialized in cost-effective engineering support for procurement and supply chain solutions for projects in the Oil & Gas sector. The companies offers a wider portfolio across the value chain and is known for its excellence and support throughout the project cycle 

Client's industry

Oil & Gas

Project duration

2 months 

Objectives

The key objective was to identify distribution partners with excellent access to the Oil & Gas industry in Ghana & Nigeria. The main focus was on deal closing, ensuring that our selected partners were not only capable of effective distribution but also adept at negotiating and finalizing agreements that would enhance our client’s presence in these markets. Through this targeted search, we sought to optimize the client’s market reach and accelerate product sales in the two countries, ultimately driving growth in the Oil & Gas industry across the region. 

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Our approach

We adopted a personalized approach which included initial market research to understand the unique dynamics and regulatory landscape in the two markets. We evaluated potential distributors based on their industry experience, established networks, and financial stability. By assessing their reputation through references and past performance metrics, we ensured we partnered with the best. Our focus on distributors with strong technical capabilities and a commitment to safety allowed us to foster relationships that aligned with our objectives, facilitating smoother deal closing and enhancing long-term collaboration. 

Results

We facilitated advanced discussions between the client and eight prospective partners, resulting in three direct sales deals. This ensured the client received an immediate kick-start into the market. Our targeted approach not only accelerated their entry but also strengthened their competitive positioning. By establishing these partnerships, we set the foundation for ongoing growth and future collaboration in the dynamic oil & gas sector.