AMENA AFRICA

References3/Market Entry Strategy 

Refrigerant gases

Service: Market entry strategy

Location: Kenya & Nigeria

Mandate

We were mandated to conduct a market analysis in the respective countries to inform the client about business opportunities and route-to-market scenarios. The client’s long-term aim is to establish a network of recovery channels in order to reclaim hazardous refrigerant gases.

About Client

The client is a world leader in the lifecycle management of refrigerants and associated products and services. For over 30 years, through their first-class recovery, reclamation, and repurposing processes, they have been capturing refrigerant gas for future re-use or safe destruction, preventing its harmful release into the atmosphere  

Client's industry

Gases

Project duration

4 months 

Objectives

Our work aimed to conduct a market analysis on the current status of refrigerant gas recycling and recovery, market opportunities and to shed light on the current market landscape. The overall aim was to advice the client on possible market entry scenarios. 

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Our approach

We adopted a bottom-up approach in our research to fully understand the refrigerant gas value chain. In addition to that we conducted a gap analysis and primary interviews with key stakeholders to further understand where the client has the greatest impact. 

Results

Our client is on its way to claim market leadership and has formed strong partnerships with local importers of refrigerant gases and strategic alliances with recycling companies. Working with our client on a regular base, we are currently looking into additional markets to replicate the success of our engagement.